How we do it
We combine 19 years of performance marketing experience with a practical approach to AI. First, we assess where ChatGPT Ads fits your audience, offer and growth goals.
Then we build the campaign, develop the creative and connect your landing pages to measurement. We test, learn and optimise around the outcomes that matter to your business.
HOW WE GET RESULTS
THE OPPORTUNITY
A new channel. A connected strategy.
ChatGPT Ads
Reach people as they explore, compare and make decisions. We build sponsored campaigns around relevant customer needs, with messaging and landing pages designed to help people take the next step.
Your wider media mix
ChatGPT Ads should earn its place alongside your existing channels. We bring paid search, paid social and conversion expertise together to assess where it can add value, and how that value translates into business growth.
Measure what matters. Make your next move smarter.
Clicks tell part of the story. We look at what happens next: qualified enquiries, purchases and the cost of acquiring a customer.
We bring campaign data, website measurement and your sales feedback together to make informed decisions. You get clear reporting, practical recommendations and a team focused on where to improve next.
FAQs
What are ChatGPT Ads?
ChatGPT Ads are clearly labelled sponsored placements that can appear below ChatGPT responses. They give businesses a way to reach people while they explore options and make decisions. Ads are separate from the answer and do not influence what ChatGPT says.
Who can I reach with ChatGPT Ads?
Ads may appear to eligible users on ChatGPT’s Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts are ad-free. We assess the opportunity around your customers’ needs and buying journey, rather than treating every ChatGPT user as a potential customer.
Is ChatGPT advertising available in the UK?
Yes. OpenAI currently lists UK self-service advertiser access as available. Campaign delivery still depends on account verification, ad approval and the locations and options supported in your account. We review those requirements as part of setup.
How do you help my ads reach relevant conversations?
We group campaigns around specific customer needs and write context hints that describe where your offer is useful. OpenAI considers these alongside your ad, landing page and other relevance signals. Context hints guide matching; they do not guarantee particular placements. We do not have access to users’ private conversations.
What does your ChatGPT Ads management service include?
We cover audience and offer assessment, campaign planning and setup, context hints, ad copy and creative testing, landing-page recommendations, conversion measurement and ongoing optimisation. We agree the scope around your business goals and the support you need.
How much does ChatGPT Ads management cost?
Your investment has two parts: media spend paid to the platform and Push’s management fee. We agree the fee, scope and test budget before launch, based on your goals, campaign complexity and measurement requirements.
How do you measure campaign performance?
We track delivery, clicks, spend and conversions, then use website and CRM data to assess what those conversions mean for your business. For lead generation, that includes qualification and sales progression. For ecommerce, it includes purchases, revenue and acquisition costs.
How quickly will we know whether it works?
Once ads are approved and delivering, we can begin reviewing traffic and engagement. Judging commercial performance takes enough conversion data and time for your sales cycle. We agree the test plan and success criteria up front, then review the evidence before increasing investment.
What is the difference between ChatGPT Ads and GEO?
ChatGPT Ads buy sponsored placements. Generative Engine Optimisation, or GEO, focuses on improving how your brand can be discovered and cited in organic AI answers. They serve different purposes. Buying ads does not buy organic recommendations, and we can help you assess where each approach fits.
Why work with PUSH?
We bring 18 years of performance marketing experience, creative expertise and a practical understanding of AI. You get a team that connects a new channel to your wider growth strategy, asks the commercial questions and keeps testing against the outcomes that matter.
Case Studies
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