AI Training

BUILD YOUR AI KNOWLEDGE. EMPOWER YOUR TEAM. MASTER AI

Overview

AI is fundamentally changing how marketing teams operate, from initial content creation and audience insights to campaign optimisation and performance analysis. This powerful technology offers significant opportunities for boosting efficiency and gaining a competitive edge.
‍
While many businesses are now considering AI, fully integrating it to realise its benefits remains a significant challenge, especially without a clear, structured training path for employees.

FIND OUT MORE

WHY do you need an AI Training Program?

If you've started exploring AI for your marketing, you've likely faced the first major hurdle: a vast number of tools and a wide gap in your team's skills.

Without a plan, what begins as an attempt to upskill quickly turns into a series of scattered, one-off lessons that don’t connect leaving you frustrated and no further forward

Adopting AI Tools without training will deliver nothing, to exploit these fantastic tools you also need to give your team the knowledge to use them!

WHEN do you need a Blended AI Training Program?

The best time to start training is once you have decided to adopt AI Marketing but before you have invested in any AI Tools. Our Essentials Package covers both Individual and Collective training so you can use the training programme to help decide which AI suits you best

Our Blended AI Marketing Training Program is designed to provide a comprehensive learning experience, ensuring your team is ready.

You’ll get:

Initial Face-to-Face Sessions to ensure everyone understands the core concepts and strategic vision.

Online Training Modules that allow each individual to learn at their own pace.

Progress Tests to confirm that every team member has grasped the foundational knowledge.

Quarterly Workshops to bring the team together, reinforce lessons, and integrate individual skills into a cohesive, long-term strategy.

Our Blended AI Marketing Training Program is designed to provide a comprehensive learning experience, ensuring your team is ready.

You’ll get:
Initial Face-to-Face Sessions to ensure everyone understands the core concepts and strategic vision.
Online Training Modules that allow each individual to learn at their own pace.
Progress Tests to confirm that every team member has grasped the foundational knowledge.
Quarterly Workshops to bring the team together, reinforce lessons, and integrate individual skills into a cohesive, long-term strategy.

We offer two options:
Marketing Essentials: Foundational Package (3-month program)
Ideal for teams looking for a solid introduction to the AI marketing landscape and a clear starting point for their upskilling journey. This follows the AI Marketing Essentials package as it is important to train the team members whilst you are also developing your wider business AI Strategy and AI Manifesto
Advanced Implementation Package
For teams ready to dive deeper we can develop a more. This option includes more advanced topics and personalised workshops focused on building a fully AI-enabled marketing function.

You’ll get:

A clear AI Maturity Score out of 100

A roadmap showing your next steps and key priorities

We offer two options:

2-day audit

For brands who want a solid understanding of their current setup and where AI can add value next.

5-day audit

For brands who want to go deeper. This includes a more detailed roadmap and practical steps towards building a more AI-enabled marketing function.