Pushing boundaries through paid social.
Platform changes like the 2021 iOS update for Meta (Facebook) ads, can disrupt everything, but there is always a solution.
The 2021 iOS update disrupted targeting and tracking, coupled with platform saturation, led to rising costs and decreasing results. Tried and tested scaling strategies began to fail. Many businesses struggled to recover but we always have a plan to combat change.
How we do it
Our social media services evolve as the landscape changes. We work with our clients to understand their brand, values, business model, target personas and design multi-channel social campaigns.
Our strategies are supported by data-backed analysis and performance creatives so your brand stands out. Using AI we optimise ad copy, creatives and targeting for performance. Everything we do is data driven, we understand every ad has a natural half life and introduce test variants to maintain each campaign's impact for longer.

Multi-Platform
Creative Testing
Reporting
Data Insights
Strategic Scaling
Audience Focus
Tapping into opportunities from leading social media platforms

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

319 million users spend over 30 minutes on Snapchat every single day. It's an immersive storytelling haven that allows you to benefit from mature advertising solutions, generate higher returns, and create intimate interactions with your audience.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.

319 million users spend over 30 minutes on Snapchat every single day. It's an immersive storytelling haven that allows you to benefit from mature advertising solutions, generate higher returns, and create intimate interactions with your audience.

Candie Fisher
President, Outdoor Venture Group