How we do it
Drawing from more than 15 years of managing Google and Microsoft campaigns, we've mastered the art of balance between best practices and strategic experimentation to maximise your paid search performance. Our approach blends customer data, value tracking, PMAX creative strategies, and more. The results speak for themselves.
HOW WE GET RESULTS
PLATFORMS
Across two channels, always
AI solutions available within Google Ads make it harder to differentiate your business from the rest. Outsmart your competition through leveraging first party data and futureproof campaign structures that allow AI to thrive.
The Microsoft network helps expand your reach across platforms like Outlook, Microsoft Edge, and MSN to ensure you’re capturing the 44 million desktop searchers not reached on Google. Capitalize on less competitive search terms and tap into 22% of UK desktop searches.
"Push are a valued partner who have supported us well over the years. Outstanding management day-to-day and strategic input on consolidation of campaigns. Since using Push Group, we have seen a 40% increase in value generated from PPC at a 30% lower cost."
Drum Recommends
AI integrated data
DIAL360 is your gateway to automated advertising success. Our AI-driven platform provides a 24/7 dashboard across multiple channels.
We use AI and enhance your advertising by harnessing the potential of your ad data. Allowing AI algorithms to detect your top-performing ads through data-driven insights we speed up the process of ad testing to give you a competitive edge.
FAQs
What is paid search (PPC) advertising?
Paid search, or PPC (pay-per-click), involves running ads on search engines like Google and Bing. You pay each time someone clicks on your ad, driving targeted traffic to your website.
How can PPC advertising benefit my business?
PPC ads helps you get immediate visibility on search engines, driving high-intent traffic to your site. It’s perfect for boosting leads, sales, and brand awareness quickly and effectively.
Which platforms do you manage paid search ads on?
We manage PPC campaigns across every Search and Social platform worldwide including Google, META, TikTok, ensuring your business reaches the right audiences on the worlds top platforms.
How do you target the right audience with paid search ads?
We use advanced targeting methods like keyword targeting, location settings, demographics, and remarketing to ensure your ads reach the most relevant audience.
How long does it take to see results from PPC campaigns?
PPC delivers immediate results—you can see clicks and impressions as soon as your campaigns go live. More significant conversions and ROI typically start to show within 1-2 months.
What types of ads do you run for paid search?
We create search ads, shopping ads, display ads, and remarketing ads, tailored to your business goals to maximise clicks, conversions, and ROI.
How do you measure the success of a PPC campaign?
We track key metrics such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversion rate, and return on ad spend (ROAS) to measure the effectiveness of each campaign.
How do I know if PPC is right for my business?
If you need quick visibility, targeted traffic, and measurable results, PPC is a great solution. It’s ideal for businesses looking to scale rapidly or promote time-sensitive offers.
How much do your PPC services cost?
PPC costs depend on your ad spend, industry competitiveness, and campaign goals. We offer customised PPC management to fit your budget and ensure you get the best return on investment.
Why partner with a PPC agency?
Partnering with Push gives you access to a team of PPC experts who align strategies with your business goals. We stay ahead of trends and platform updates to ensure your campaigns are optimised for success, driving visibility, traffic, and conversions.
Case Studies
How our Adinvestor Tool took a care home customer to the cutting edge of digital technology
READ MORE
2025 Push Group Company Reg: 06237443