This UK-based sustainable sunglasses company specialises in eco-friendly, stylish eyewear designed for everyday adventurers. Their mission blends high-quality design with environmental responsibility, offering products made from recycled and plant-based materials.
In early summer 2025, the brand set out to revitalise and grow its business after a five-month advertising gap. The challenge was to regain momentum and drive scalable growth, all while staying true to its core commitment to sustainability. After a five-month advertising gap, the challenge was to regain momentum and drive scalable growth, all while staying true to its core commitment to sustainability.
The Challenge
The brand’s previous strategy was too narrow and focused mainly on brand keywords and basic search terms like “sunglasses.” This limited reach and left valuable audience segments untapped. The key challenge was to diversify targeting and increase conversions while maintaining a strong brand identity.
Our Strategy
We broadened the search campaign to include terms like “women’s sunglasses,” “men’s sunglasses,” and “UV sunglasses,” expanding reach and relevance. Using Performance Max, products were segmented by performance tier, top, lower, and non-converting to better allocate budget and scale efficiency.
Simultaneously, campaigns emphasised sustainability and protection, targeting key segments such as eco-shoppers, holidaymakers, and outdoor enthusiasts.
The Results
- Revenue grew by 53% YoY for May–June 2025
- Conversions rose 61%, driven by a 16% uplift in conversion rate
- ROAS reached nearly 700%, highlighting budget efficiency
Together, these tactics helped the brand scale responsibly, maintaining its sustainability message while unlocking new customer growth in a competitive summer retail window.
