Generative Engine Optimisation (GEO) Agency

GEO Agency. Get Chosen by AI, Not Just Searched.

Generative Engine Optimisation (GMO) Agency

Are you ready to lead in the new era of AI-powered discovery?

GEO positions your brand to be selected by generative AI engines like ChatGPT, Gemini, and Perplexity for optimal visibility and business growth.

Get a Free GEO Audit

Introduction to GEO

Generative Engine Optimisation is now essential. As buyers rely increasingly on AI-driven platforms for answers and product choices, being cited by generative engines is as crucial as traditional search rankings.

GEO helps ensure your brand features directly within AI responses-driving influence and action even where there are no blue links.

Why Generative Engine Optimisation Matters

AI engines like ChatGPT now have over 400 million weekly users as of early 2025, more than most search engines.
AI Overviews appear in at least 13% of Google results, impacting billions of searches each month.
Up to 50% of organic web traffic could be lost to generative AI by 2028 if brands don’t adapt.
85% of leading publishers and news organisations now use or experiment with generative AI tools.
63% of users trust AI-generated content when the source is credible.
By 2026, 30% of information browsing sessions may be screenless, favouring AI-powered answers and voice-driven assistants.

Traditional SEO vs. GEO

Traditional SEO LLMO/GEO (AI Optimisation)
Goal Clicks from search results. Selection by generative engines for key actions.
How You're Found Ranking in search lists. Sourced in AI engine recommendations.
Key Techniques Keywords, links, site health. Multimodal content, conversational structure.
User Behaviour Browses and clicks links. Gets answers, options, and product lists from AI.

Key Stats

ChatGPT

ChatGPT has over 521 million users and holds 75% of the AI search market.

AI searches

AI searches have cut organic web traffic by 15% to 25%.

The large language

The large language model market is worth £5.76B in 2025 and growing fast.

Our GEO Services

GEO Content Strategy

Structuring your content for generative engines, with clear answers, expert authority, and action-oriented messaging.

Technical GEO Optimisation

Implementing schema, enabling AI bot crawlability, and optimising for multimodal cues like images and FAQs.

Brand Authority and Signals

Earning trusted mentions, gathering testimonials, and building digital PR that influences engine selection.

Monitoring & Reporting

In-depth analytics to track where your brand is cited by AI, including regular optimisation insights.

Training & Consultancy

Education and strategic guidance for your team to ensure ongoing GEO success.

Speak to an expert today!

Our GEO Process

1

Discovery and Audit

We dig into your current AI visibility. Where are you showing up? Where are you missing out?

2

Strategy Development

We build a bespoke GEO plan, tailored to your goals and industry.

3

Implementation

Our team handles the technical tweaks, content updates, and authority-building needed to get you noticed by AI.

4

Ongoing Monitoring

We track your mentions, traffic, and visibility in AI platforms, then keep optimising for even better results.

How GEO
Benefits Your Business

1

Stay ahead of competitors as AI adoption explodes

2

Improve your technical SEO and site health

3

Build lasting authority and trust with both users and AI

Practical Use Cases and Success Stories

A client approached us with the need of showing up in search results for queries around miscarriages. They offered pre and post pregnancy care and were competing in a competitive space with NHS and other brands dominated information search queries. 

Our dedicated GEO and Digital PR efforts drove

The Page appearing in Google AI Overviews and outcompeting NHS and other bigger brands.
149 New keywords in Top 10 for the campaign page we created and optimised.
6+ DR (domain rating) 50 backlinks.

The campaign also had a positive impact on the wider side leading to:

Clicks

+64% up from 4.42k to 7.23k

Impressions

+111% up from 286k to 603k

Avg.Position

+35% up from 36.6 to 23.7

Ready to get your brand cited by AI

Book your free GEO consultation today

FAQs about GEO

What platforms do you optimise for?
We target ChatGPT, Gemini, Perplexity, and any platform using generative AI. We also monitor new AI search tools as they emerge, ensuring your brand stays ahead.
Will GEO affect my current SEO?
GEO works alongside your existing SEO. While SEO focuses on ranking in traditional search engines, GEO targets AI platforms by optimising for conversational queries, structured data, and natural language relevance. Both are essential for a balanced digital strategy.
How soon will I see results?
Most clients notice more AI citations and traffic within two to three months, though some see results in as little as three to four weeks depending on your starting point and industry.
How is GEO performance measured?
Success is tracked through AI citation analytics, source prominence, and traffic as indicated by leading GEO tools and brand tracking systems.
Is GEO right for my industry?
If you want digital visibility, yes. AI search is for everyone, and GEO is especially important as generative AI platforms become key drivers of traffic for all sectors.
How do you optimise for platforms like ChatGPT and Gemini?
We focus on clear, conversational content, strong structure with headings and lists, up-to-date facts, and schema markup like FAQPage and Article. We also ensure your site is mobile-friendly and fast-loading for better AI readability.
What is included in an GEO audit?
Our audit reviews your current content, technical structure, schema markup, and authority signals. We identify gaps and opportunities to get your brand cited in AI answers, then provide a clear roadmap for improvement.
Why do I need GEO for my business?
Generative AI platforms are quickly becoming the go-to for information. If your business isn’t optimised for AI, you risk missing out on a growing share of traffic and brand visibility.
How does GEO help local businesses?
GEO complements local SEO by making sure your business is referenced in AI-generated answers for local queries, not just in Google Maps or traditional search results.
What are the core elements of GEO?
Key elements include AI-readable content, topical authority, technical structure and schema, multimodal optimisation (images with alt text and captions), and a conversational, Q&A-driven style.
What technical elements are most important?
Schema markup, crawlability, fast site performance, optimised media, and trusted author/brand attribution.

Supporting Resources

Download our free guide LLMO Best Practices for 2025Check out our blog for the latest on LLMO, GEO, and AI search trendsAI Terms Glossary

SEO and
Content Tips

Add FAQPage, Organization, and Service schema for rich results
Use real client logos, testimonials, and author bios to boost trust
Add optimised images with descriptive alt text of your team, process, and results
Link out to trusted sources like OpenAI, Google AI, schema.org where relevant
Keep the page updated as AI search evolves
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