Overview
AI is rapidly redefining how marketing departments operate, touching everything from initial research and creative content generation to precise ad targeting and insightful campaign analysis. These powerful tools offer significant opportunities for greater efficiency and deeper insights.
While many businesses are now exploring AI's potential, truly embedding it to unlock its full operational advantages remains a key challenge and a crucial area for competitive advantage.


If you've started thinking about AI in your marketing, you’ve probably already hit the first challenge: the sheer number of tools is overwhelming.
What starts as a simple upgrade quickly snowballs—and often gets shelved as “too difficult for today”.
But AI in marketing isn’t a trend. It's a shift. The longer you delay, the harder the transition becomes.

The starting point is knowing exactly where you are—and what’s realistically achievable in your timeframe.
Our AI Marketing Audit looks at your current operations, data, and digital tools to pinpoint the right AI mix for your specific needs.
You’ll get:
We offer two options:
For brands who want a solid understanding of their current setup and where AI can add value next.
For brands who want to go deeper. This includes a more detailed roadmap and practical steps towards building a more AI-enabled marketing function.
AI Marketing Audit
The AI Marketing Audit examines the 10 key aspects of your Operation including Leadership, Marketing Output and Data Management to determine your AI Marketing Maturity and inform your tailored AI Marketing Roadmap.