Nordic is a family-run UK business specialising in luxury bespoke saunas and steam rooms. They have been producing bespoke saunas, steam rooms, and spas across the UK since 1965, combining skilled in-house craftsmanship with personalised design and installation. From private homes to luxury commercial spaces, we deliver tailored wellness experiences that reflect our commitment to quality, service, and lasting relaxation.
With growing consumer interest in health and wellness, the brand aimed to expand market share and increase leads—without sacrificing quality or efficiency.
The Challenge
Nordic operates in a high-value, high-CPC niche where competitors actively bid on its brand name. The objective was to grow lead volume while retaining the strong conversion quality the account was known for. Cost control and lead diversity (form fills vs phone calls) were also key metrics.
Our Approach
We applied a focused account refinement strategy, removing inefficiencies while unlocking new lead potential.
Streamlined Campaign Structure
- Consolidated and removed underperforming ad groups to concentrate budget
- Restructured Steam Room campaigns with broad match, delivering a 236% increase in lead volume and a 76% CPA reduction
Intent-Driven Optimisation
- Testing and perfecting our responsive Search Ads (RSAs)
- Directed users to high-intent pages rather than the homepage, improving engagement and conversion
Results
- Lead volume increased by 141%, while CPA dropped by 61%
- Steam Room-specific leads rose 53%, with only a 9.1% spend increase
- Mobile and phone channels delivered strong secondary lead growth
- Achieved higher performance with 6% less spend, proving the efficiency of the restructure
Conclusion
This campaign proves that strategic consolidation, audience intent matching, and landing page testing can significantly increase leads in a high-CPC, luxury market. Nordic scaled lead volume and improved cost-efficiency—without increasing spend—by focusing on what drives performance, not just spend.
