This case study demonstrates how a data-driven Digital PR strategy can dramatically improve organic visibility, even from a near-zero starting point. By developing a high-quality content asset and securing targeted, high-authority backlinks, the campaign delivered measurable gains in keyword rankings, domain authority, and AI search presence within three months.
Our client, a growing brand in the health and wellbeing sector, approached us with the goal of increasing organic visibility and building domain authority from a low base. Operating in a competitive niche with high-value search terms, they faced challenges standing out in search results and lacked the domain strength to compete with established players.
The Challenge
The client operated in a competitive health niche with a Domain Rating of just 1 and very few referring domains. With limited authority and minimal keyword traction, the goal was to rapidly grow organic visibility and prove the tangible business value of Digital PR through trackable search performance gains.
Our Approach
We focused on a lean, high-impact strategy combining:
- Creation of a highly relevant, search-optimised content asset
- Manual outreach to secure 6 backlinks from DR50+ niche publications
- Keyword-focused optimisation to maximise content visibility
- Monitoring success through brand-safe, privacy-friendly metrics (Google Search Console, Ahrefs)
We also aligned the article with emerging Google AI Overviews criteria, positioning it to benefit from new search behaviours.
The Results
Content-Level Wins
- Lead article ranks for 149 keywords, delivering 16,000+ monthly search volume exposure
- Secured #1 position in Google AI Overviews
- Generated +2,700 clicks and over 143,000 impressions in 3 months
Site-wide Impact
- +550% increase in Top 10 rankings site-wide
- +390% increase in Top 20 keywords
- +94 new Page 1 rankings, many unrelated to the lead article
- Domain Rating grew from 1 to 19 in 12 weeks
AI Search Placement
This content ranked #1 in Google AI Overviews, offering visibility beyond traditional search listings.
Conclusion
This campaign shows how Digital PR can generate powerful organic growth through quality over quantity. A single standout content piece, paired with strategic outreach and search alignment, unlocked exponential SEO gains.
With a 1,800% rise in Domain Rating and hundreds of new keyword positions, the brand now commands visibility across traditional search and AI-driven platforms.
