Our client, Dr Chrissie Yu, is a London-based consultant obstetrician and fetal-maternal medicine specialist who provides private pregnancy care at leading hospitals such as the Lindo Wing and Portland Hospital.
Through her website, she shares trusted guidance and resources for women navigating pregnancy, health, and fertility, making it a valuable platform for sensitive topics like miscarriage.
Starting with a Domain Rating of just 1, the challenge was to build authority, visibility, and credibility in a highly competitive health information space dominated by established institutions.
The Challenge
The team needed to:
- Build authority from scratch in a competitive health search environment
- Leverage AI effectively while ensuring accuracy, logic, and topical relevance
- Deliver measurable SEO gains (keyword rankings, backlinks, impressions) on a tight budget
Our Approach
We combined proprietary AI tools with a data-led Digital PR strategy.
- AI Persona Creation
Used DialAgents to model audience personas, then generate the most relevant miscarriage-related questions.
- AI Data Extraction
Trained AI agents to extract forum discussions and categorise answers logically, building an unbiased dataset.
- Survey & Content Creation:
Converted AI-sourced insights into a survey and comprehensive statistical article, now live on the client’s site.
- Outreach:
Secured placements and backlinks from DR50+ niche publishers to strengthen authority.
This method ensured topical relevance and accuracy, while producing content that was both credible and engaging.
The Results
- Domain Rating rose from 1 to 19 in just three months
- Campaign page ranked for 149 Top 10 keywords, driving 2,700+ clicks and 143k+ impressions
- Sitewide impact: +230 additional Top 10 keywords, +94 new Page 1 rankings, and 111% increase in impressions
- Content featured prominently in Google AI Overviews, outperforming established health authorities
Conclusion
This campaign highlighted how AI can be applied in a meaningful and innovative way to address sensitive health topics while delivering measurable digital growth. By leveraging AI to generate real user insights, categorise data logically, and create survey-led content, we built an authoritative resource that ranked against and even outranked established health organisations such as the NHS.
The outreach strategy amplified the content’s impact, securing high-quality backlinks and strengthening domain authority across the site. Beyond the impressive SEO metrics, the campaign provided a trusted and accessible source of information for women seeking clarity on miscarriage risks, demonstrating both social value and marketing effectiveness.
Its success was recognised on a national stage, winning Best Use of AI in a Client Campaign at the UK Agency Awards 2025, a testament to the creativity, innovation, and measurable results achieved.
