Headline results
PUSH partnered with international charity Muslim Hands to scale their 40-day Ramadan campaign across Canada, South Africa, and the USA. Facing auction saturation from competitors with 4x larger budgets and a platform policy ban on religious charity retargeting, PUSH deployed a two-step auction hack, dynamic budget scripts, and automated portfolio bidding. The campaign beat revenue targets in all three continents, delivered a peak ROAS of 910%, and drove the highest donation volume in the charity's history.
Overcoming Auction Saturation and Strict Platform Restrictions
Ramadan represents a critical 40-day donor window across 3 continents where competitors with 4x larger budgets drive CPCs up. Platform policies also prohibit remarketing for religious charities, eliminating standard retargeting funnels.
- Aggressive auction bidding from mega-charities inflating premium search CPCs
- Zero retargeting allowed under platform policy rules for religious causes
- Tri-currency volatility across CAD, ZAR, and USD risking budget throttling at peak
The Strategic Pillars
- 01
The Two-Step Auction Hack
Entered competitive auctions through lower-CPC appeals (Food Packs, Orphan Care) and guided donors on-site to higher-value Water projects where average donations were up to 12.3x higher.
- 02
Organic Retargeting via Brand Demand
Ran intensive pre-launch YouTube and Discovery warm-up campaigns, building sufficient brand search volume to achieve up to 97.2% branded impression share without paid remarketing.
- 03
Dynamic Real-Time Budget Scripts
Deployed automated scripts that scaled daily budget caps in real-time as ROAS thresholds were met, preventing campaign throttling during the peak final 10 nights.
Channel Efficiency Results
“PUSH delivered record-breaking Ramadan results across three continents with brilliant strategic thinking, flawless execution, and genuine commitment to maximising every pound for life-changing charitable impact. Their strategy helped us surpass every single revenue target and achieve the most successful Ramadan Muslim Hands has ever had.”
Ali Haider
Winner: Best Not for Profit Campaign
Recognised at the UK Agency Awards 2026 for delivering historic fundraising performance across three continents. Muslim Hands and PUSH outperformed sector competitors with 4x larger media budgets through smart auction routing and custom real-time bidding automation.
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