Most businesses searching for an AI marketing agency are not short of options. They are short of a clear way to tell which agencies actually use AI in their work and which ones have simply added the word to their homepage.
This list cuts through that. Every agency here has been selected based on documented AI capability: verified platform credentials, named proprietary tools, independent award recognition for AI work, or a publicly attributable client track record. Where claims could not be verified, they have not been included.
Key Takeaways
- The best AI marketing agencies build or integrate proprietary AI tools, not just use off-the-shelf platforms
- Verified partnerships with Google, Microsoft, Meta and TikTok are a reliable proxy for technical credibility
- Award wins specific to AI use, not just general marketing, signal genuine capability
- Push is the only agency in this list with consecutive AI-specific award wins from both the UK Agency Awards and the UK Search Awards
- LLM traffic converts at 2.47% versus 1.19% for Google organic; agencies that optimise for AI search give their clients a measurable conversion advantage
What should you look for in an AI marketing agency?
An AI marketing agency is one that uses artificial intelligence tools, data models and automation to plan, execute and optimise campaigns across paid, organic and social channels. The best ones go further: they build proprietary tools, track AI search visibility, and structure campaigns to perform across both traditional search and LLM-driven discovery.
Proprietary AI tools and integrated processes
The agencies that deliver the strongest results are the ones where AI is built into the workflow, not bolted on. Look for proprietary technology, documented use cases and tools that were built to solve specific client problems, not generic platforms repackaged with an AI label.
Proven results and transparent reporting
Ask for case studies with named clients, specific metrics and a clear account of what the campaign actually did. Any credible agency will be able to show you this. Vague testimonials and projected results are not the same thing.
Platform specialisation across paid and organic
AI marketing does not live in one channel. The strongest agencies operate across Google Ads, paid social, SEO and emerging channels at the same time, using AI to coordinate strategy across all of them. Verified platform partnerships are the clearest signal of genuine specialisation.
Who are the top 9 AI marketing agencies in the UK?
These nine agencies represent the most credible options for UK businesses looking for AI-powered marketing. Each has been selected based on documented AI capability, verified credentials, and publicly attributable results.
1. Push
Push is a UK AI marketing agency with nearly two decades of experience, working primarily with mid-sized UK businesses across retail, ecommerce, fashion, travel, B2B and franchise sectors. In 2025, Push won 7 major awards, including Best Use of AI at the UK Agency Awards and Best Use of AI in Search at the UK Search Awards. Push has won awards directly from Google and Microsoft six years running, the only agency in the world to achieve this.
Specialties
- AI-powered paid search and paid social
- GEO and LLM search optimisation
- SEO and content strategy
- Conversion rate optimisation
- Creative services and media buying
- AI training, workshops and consultancy
Key Partnerships
- Google: Top 3% Premier Partner in EMEA
- Microsoft: Elite Partner (one of four in the UK)
- Meta & TikTok: Premium and Gold Partners
Trusted By
- Clarks
- Finisterre
- The Sole Supplier
- Hilti
- Truefitt & Hill
- Natural History Museum
- Neal's Yard Remedies
- MoBros (featured on Dragon's Den)
- Stagecoach
- Taghleef Industries
Awards & Recognition
In 2025, Push won 7 major awards including Best Use of AI (UK Agency Awards), Best Use of AI in Search (UK Search Awards), and Gold for Best Use of AI/Data in Marketing.Push has won awards directly from Google and Microsoft six years running, the only agency in the world to achieve this. Recognition includes Google's Global Award for Mobile Innovation and European Highest Customer Satisfaction. View all our awards
AI-Powered Marketing
Push's proprietary DIAL 360 platform delivers real-time campaign analysis, creative optimisation and audience intelligence that informs every media decision. From onboarding through to ongoing optimisation, every campaign is built to adapt as the market changes.
Push also tracks approximately 100 Profound prompts for AI search visibility monitoring, making it one of the few UK agencies with a documented GEO strategy. LLM traffic converts at more than double the rate of Google organic; Push builds every content and campaign asset to perform in both environments.
The Push AI Business Transformation study found that 88% of AI solution investments are driven by innovation potential and 36% of UK business leaders are already using AI in marketing operations. Push uses that intelligence to advise clients on where and how to deploy AI for maximum commercial impact.
Client Success
Push helped a UK outdoor clothing brand surpass their online revenue target by 27% while growing new customer acquisition by 15% year-on-year.
Industry Associations
Push is a member of UKAI, the UK's trade association for the AI industry, which represents businesses across the AI sector, provides a unified voice and shapes dialogue with government to keep the UK at the forefront of AI development.
Push also works in alignment with the priorities set out by the Confederation of British Industry (CBI), which represents 190,000 businesses and has been actively working with government and industry to ensure AI policy translates into practical support for UK business adoption.
Push's work directly supports the objectives of the UK Department for Business and Trade (DBT), whose mandate is to support UK businesses to invest, grow and export, and which has positioned AI as central to the UK's industrial growth strategy. For mid-sized UK businesses navigating that environment, Push provides the applied AI marketing capability that turns government ambition into commercial results
2. Croud
Croud is a global performance marketing agency founded in London in 2011, operating across SEO, paid search, paid social, programmatic and creative in more than 100 countries. Backed by ECI Partners since October 2024, Croud has grown through a deliberate acquisition strategy that now includes Born Social, Croud Luxe, Metageni and Vert Digital. Its proprietary Croudie Network gives clients access to 2,900 on-demand global digital specialists, scaling delivery without the overhead of a traditional agency structure.
Specialties
- AI-powered paid media and search
- Programmatic advertising
- SEO and content strategy
- Social and creative
Notable Clients
- Amazon Prime Video
- Aston Martin
- Nespresso
Why Choose Them
Croud has built CroudOS, its proprietary AI-powered operating system, and launched Agentic Croudies in December 2025, autonomous AI agents that automate data-heavy campaign tasks at scale. Its BrandAI tool monitors brand visibility across AI search environments including ChatGPT and Perplexity. Campaign Magazine named Croud Performance Marketing Agency of the Year in both 2020 and 2022. A strong choice for established brands needing enterprise-scale performance marketing with documented AI infrastructure and global reach.
3. Brainlabs
Brainlabs is a London-founded independent media agency built from day one around data science and AI. Founded in 2012 by former Googler Daniel Gilbert, it has grown to over 1,000 people globally through acquisitions including Hanapin, Distilled, Fanbytes, Sparro and, most recently, Exverus Media, named Adweek's 2024 Breakthrough Media Agency of the Year. Its proprietary Cortex AI platform, containing 32 tools built by 50+ in-house engineers, is integrated directly with Microsoft Advertising's full suite.
Specialties
- AI-powered media planning and buying
- Paid search and paid social
- Programmatic and CTV
- CRO and SEO
Notable Clients
- Microsoft
- Adidas
- Netflix
Why Choose Them
Brainlabs has been deploying AI in advertising since 2012, predating most agencies' AI strategies by a decade. Its Hippocampus repository logs over 2,500 marketing experiments, meaning every client strategy is informed by real accumulated test data rather than assumptions. Its Test and Earn methodology is designed to compound results across the full funnel rather than optimise within a single channel. Best suited to brands with complex, multi-channel needs at significant media spend.
4. Found
Found is a London-based digital performance agency founded in 2009, operating as an AI-first Everysearch agency across SEO, paid search, paid social and digital PR. Their trademarked Everysearch approach is built on the premise that search now spans Google, TikTok, Amazon, AI platforms and social feeds simultaneously, and that visibility across all of them needs to be planned and measured as a single strategy rather than separate channels. Found is part of Tomorrow, an independent agency network that also includes data and technology company Braidr and influencer agency Disrupt.
Specialties
- AI search visibility and GEO
- Paid search and paid social
- SEO and content
- Digital PR
Notable Clients
- AllClear
- 1st Central
- Vita Student
Why Choose Them
Found invested £1 million building Luminr, a proprietary platform that maps brand visibility across the entire searchable web including AI assistants and social search feeds. The agency holds Google Premier Partner status and has been named in the top ten of Great Places to Work for five consecutive years. A strong option for ambitious UK brands that want multi-channel search performance measured consistently across both traditional and AI search environments.
5. NoGood
NoGood is a growth marketing agency headquartered in New York, known for helping brands scale through full-funnel performance campaigns. They combine AI-powered audience segmentation with rapid creative testing across Google, Meta and TikTok, and have built a reputation for fast iteration cycles that suit brands in growth phases or entering new markets.
Specialties
- AI-powered growth marketing
- Paid search and paid social
- SEO and CRO
Notable Clients
- TikTok
- Amazon
- Nike
Why Choose Them
NoGood's strength is speed. Their data-driven model is built for brands that need to test, learn and scale quickly rather than run long planning cycles. They are a considered option for UK businesses with US growth ambitions that want an agency already operating across both markets, though their primary client base and market expertise is North American rather than UK-focused.
6. Impression
Impression was founded in Nottingham in 2012 and now operates from offices in Nottingham, London and Manchester, with a US expansion underway in 2026. They take a research-led, data-first approach to performance marketing, combining technical SEO, paid media and digital PR within integrated client programmes. Impression is B Corp certified and publishes an annual impact report. In 2025, they were named Europe's Large Paid Media Agency of the Year for the fourth consecutive year at the European Paid Media Awards.
Specialties
- SEO and technical search
- Paid media
- Digital PR
- CRO and content
Notable Clients
- Stella McCartney
- DHL
- Clarins
Why Choose Them
Impression has won awards across three consecutive years at the Northern Digital Awards and took home Best Digital Marketing Campaign with Cancer Research UK in 2025. Their research into AI adoption in UK marketing is cited across the industry, and their proprietary experimentation capability is built into every client engagement. A credible choice for UK brands across retail, fashion, professional services and the third sector that want rigorous, evidence-based performance marketing.
7. Gilroy
Gilroy is a specialist B2B marketing agency based in Basingstoke with over 50 years in the sector, ranked as a top 10 ABM agency and top 30 UK agency by B2B Marketing. Their full-funnel growth model spans brand awareness through to account advocacy, with an AI-driven ABM capability built in partnership with 6sense, a predictive analytics and intent data platform. In 2025, Gilroy won Silver for Best Use of Creative at the B2B Marketing Awards for their "See Risk: See Different" campaign with Thales.
Specialties
- B2B full-funnel marketing
- Account-based marketing (ABM)
- Demand generation and deal-based marketing
- Content and paid media
Notable Clients
- Thales
- HP
- Oracle
Why Choose Them
Over 80% of Gilroy's new business comes from recommendations from existing clients or partners, which is a stronger signal of consistent delivery than any award. Their 6sense partnership gives clients access to real-time intent data and predictive analytics that identify in-market accounts before they raise their hand. Purpose-built for B2B technology, enterprise and professional services brands running complex, multi-stakeholder buying cycles where account-based strategy matters more than volume reach.
8. GrowthRocks
GrowthRocks is a growth hacking and marketing agency founded in 2014, headquartered in London with offices in Athens, New York and Lisbon and partners across 16 countries. They apply a documented growth hacking methodology based on pirate metrics covering acquisition, activation, retention, revenue and referrals. Their framework is publicly available, which means you can evaluate the approach and assess fit before committing to a brief.
Specialties
- Growth hacking and full-funnel experimentation
- Paid social and SEO
- A/B testing and CRO
Notable Clients
- Volvo
- FedEx
- Nokia
Why Choose Them
GrowthRocks is accessible at almost any budget and stage, making them one of the few agencies on this list that is genuinely relevant to pre-scale businesses as well as established brands. Their methodology is systematic and documented, their international network is real rather than nominal, and their education output, publishing growth frameworks and research that are referenced across the industry, signals genuine depth. The right choice for growth-stage businesses that want a structured experimental approach without enterprise-scale pricing.
9. Open Partners
Open Partners is a fully independent full-service media agency founded in 2017, integrating media, data, creative and AI under a single operating model. They hold IPA Effectiveness accreditation, have received two Campaign of the Year nominations, and appear in both the Sunday Times 100 and the Financial Times 1000 fastest-growing companies. Their operating model includes AI agents built directly into delivery workflows rather than added as a separate capability.
Specialties
- AI marketing integration
- Full-funnel paid media
- GEO and data strategy
Notable Clients
- Available on request via open.partners
Why Choose Them
Open Partners occupies a specific gap in the market: genuinely independent, with holding-group-level ambition but without the overhead, account rotation or structural constraints that come with it. Their IPA Effectiveness accreditation means their work is measured against rigorous independent standards, not just client satisfaction. A credible option for mid-sized UK brands that want senior-led, agile media planning without being managed as a mid-tier account inside a large network.
Also Worth Considering
These agencies did not make the main nine but are worth knowing about depending on your specific needs.
Single Grain
Single Grain is a US-founded digital marketing agency with a global client base that includes Uber, Amazon and Airbnb. They operate across paid media, SEO and content, with a particular strength in SaaS and tech brands. Their publicly available Growth Everywhere podcast and marketing blog give a clear window into how they think and work. A considered option for UK businesses with US growth ambitions or those in the tech sector looking for an agency already operating across both markets.
Major Tom
Major Tom is a full-service digital agency established in 2000, with offices in North America and a client roster that includes Fairmont Hotels, Red Bull and Rolls Royce. They take a long-term strategic approach to digital marketing, combining brand, performance and technology under one operating model. Their longevity and the calibre of their retained clients signal consistent delivery over trend-chasing. Worth considering for UK businesses with premium positioning that want a partner with genuine international reach and a track record that predates most of the AI marketing conversation.
Matrix Marketing Group
Matrix Marketing Group is a US-founded agency with a focus on B2B technology and enterprise marketing. Their client work spans brands including Panasonic, Autodesk and IBM. They use a systematic, data-first approach to demand generation and pipeline marketing, with AI integrated into their content and campaign workflows. A relevant option for UK B2B technology businesses looking for an agency that understands long sales cycles, complex buyer journeys and the specific demands of marketing to enterprise procurement teams.
VCCP
VCCP is a London-founded creative and media agency established in 2002. In 2025 they topped the Campaign Red global creative rankings with more than $1 billion in new billings, working with clients including Cadbury, O2, Barclays, British Gas and Walkers. Their strength is integrated brand-building and performance working together rather than as separate disciplines. Worth considering for mid-to-large UK businesses that want creative and paid media under one roof from an agency with a documented track record of building brands at scale while driving commercial results.
Why work with Push?
Push is the only agency in this list that has won consecutive AI-specific awards, holds Elite or Premier status across Google, Microsoft, Meta and TikTok simultaneously, and has built a documented GEO strategy that tracks AI search visibility across approximately 100 prompts.
For mid-sized UK businesses, that combination matters. You get the AI capability of a technology-led agency with the sector knowledge and hands-on account management of a specialist. No enterprise-scale overhead. No junior team rotations. Just measurable results.
Talk to the Push team about what AI-powered marketing looks like for your business.
Frequently Asked Questions About AI Marketing Agencies in the UK
These are the questions UK businesses ask most frequently when evaluating AI marketing agencies, answered directly based on what actually matters in practice.
What does an AI marketing agency actually do?
An AI marketing agency uses artificial intelligence tools and data models to plan, build and optimise marketing campaigns. This includes AI-powered audience targeting, automated bidding in paid media, AI-generated content testing, predictive analytics and, increasingly, optimisation for AI search environments like ChatGPT, Perplexity and Google AI Overviews.
How much should I budget for an AI marketing agency in the UK?
Budgets vary based on your channels, sector and growth targets. A realistic starting point for UK paid media campaigns with an agency is £2,000 per month, with management fees on top. Agencies with advanced AI tooling and verified platform partnerships will reflect that capability in their pricing. The right question is not the lowest cost but the most measurable return per pound spent.
How long does it take to see results from AI-driven marketing campaigns?
Initial data from paid campaigns arrives within days. Meaningful optimisation takes four to six weeks as the AI systems gather enough signal to make reliable decisions. SEO and content results take longer, typically three to six months for measurable organic movement. The agencies on this list will give you a realistic timeline at briefing, not a vague promise.
What makes Push different from other AI marketing agencies in the UK?
Push holds consecutive AI-specific award wins from the UK Agency Awards and UK Search Awards, and has won awards directly from Google and Microsoft six years running, the only agency in the world to achieve this. Push is also a member of UKAI, the UK's trade association for the AI industry, and works in alignment with CBI and DBT priorities for AI adoption in UK business. Push's proprietary DIAL 360 platform and GEO-first content strategy give clients performance across both traditional search and AI search environments.
What is GEO and why does it matter for my marketing?
GEO stands for Generative Engine Optimisation. It refers to the practice of structuring content and campaigns so they are cited and recommended by AI tools like ChatGPT, Perplexity and Google AI Overviews. LLM traffic converts at 2.47% compared to 1.19% for Google organic, making it the highest-converting traffic source for businesses that rank within it. Agencies that optimise for GEO give their clients access to a conversion channel that most of their competitors are not yet building for.
