Key Takeaways
- PUSH has won Best Use of AI (UK Agency Awards) and Best Use of AI in Search (UK Search Awards 2025), and has won Google and Microsoft awards six years running, a feat no other agency in the world has matched.
- PUSH runs 157 deployed agents and 145 automated workflows as live infrastructure, trained into every member of staff through a five-level AI maturity model.
- AI-driven strategy produced measurable results across clients: an 1,144% rise in AI-referred sessions for Clarks, leads for Which Health Insurer growing from 10 to 40 a day, and CAD 1.9M raised in a single campaign for Muslim Hands.
- Internal AI adoption cut PUSH's cost-per-output by 40%, reinvested into strategy time rather than banked as margin.
What is the UK Agency Awards' Innovative Agency of the Year award?
The UK Agency Awards' Innovative Agency of the Year award considers the agency as a whole: its structure, operations and use of technology. PUSH entered with evidence of AI built into its daily work, including 157 live agents, 145 automated workflows and structured training across the team.
PUSH's confirmed wins for Best Use of AI at the UK Agency Awards and Best Use of AI in Search at the UK Search Awards recognise specific applications of AI. Innovative Agency of the Year looks at the systems and people behind that work. Explore how this approach informs PUSH's AI marketing agency services
Why does winning an industry award matter when choosing a marketing agency?
An award is third-party verification, checked by judges who have no reason to be generous. A pitch deck is written by the agency trying to win your business.
Specific awards are the ones worth trusting. "Agency of the Year" says an agency performed well generally. "Best Use of AI" says exactly what it's independently verified to be good at. Before you shortlist an agency, ask what the award was for and whether they can show you the submission evidence behind it.
What makes PUSH an AI-first marketing agency rather than just an AI-powered one?
An AI-powered agency bolts tools onto an unchanged process. An AI-first agency rebuilds the process. DIAL Agent, trained on a decade of PUSH's campaign data, cuts account manager research time by 70%.
The PUSH AI Deck Builder pulls live data from Google Ads, TikTok, GA4, SEMrush, and Microsoft Ads to build QBR decks automatically. PUSH GEO Writer, built on Claude, Gemini, SerpAPI, and FAL AI, handles content research and production end to end.
New business runs the same way: an enrichment workflow researches prospects from the open web and routes them into outreach with no manual step. Post-meeting, an AI connector reads the notes and assigns tasks automatically.
"The agencies that win from here aren't the ones with the most AI tools. They're the ones that rebuilt the business around them early and proved it works internally before selling it to clients." Steve Hyde, Co-founder
What results has PUSH delivered for clients using AI-driven strategy?
Muslim Hands' Ramadan 2026 campaign was its most successful in the charity's history: CAD 1.9M raised in Canada, ZAR 6.5M in South Africa, USD 659K in the USA, driven by AI-generated UGC creative. "Record results across three continents with brilliant strategic thinking and flawless execution," said Ali Haider at Muslim Hands.
For Which Health Insurer, AI-powered creative and audience strategy increased daily lead volume by 300%, reduced cost per acquisition by 31%, and lifted the conversion rate from 1.2% to 14%.
For Clarks, a two-person PUSH team used AI-powered keyword analysis and DialAgents to launch a Back to School SEO campaign within 30 days. Organic sessions rose 18% year on year, beating the 10% target. Page-one non-branded rankings grew 50%, adding 273 terms, while top-three rankings increased 177% and impressions rose 109%. The campaign won Best Use of AI in Search at the 2025 UK Search Awards. Jack Sproston at Clarks said, "PUSH are not only a trusted partner but a catalyst for our growth.
For The Stress Management Society and International Wellbeing Insights, PUSH built a Claude-based system for Dutch content localisation, knowledge retrieval and email drafting. It automates 75% of the localisation process, cutting a typical update cycle from 6 to 8 hours to under two. The system was deployed in under four weeks. CEO Neil Shah described the previous process as “not sustainable, and the quality was inconsistent.”
How has PUSH embedded AI across the business, and what did that cost to get right?
Every member of staff trained through a five-level AI maturity model, from prompt engineering to deploying their own agents without central support. That scale created a real problem: PUSH hit AI platform credit limits mid-month as adoption accelerated, a cost issue the team calls "AI tokenomics." Fixing it meant mapping tasks to the right model tier and renegotiating directly with providers, cutting cost-per-output by 40%.
Brand safety was the second test. Scaling AI content for clients like Clarks meant work that passed AI detection tools while still sounding like the brand. PUSH's workflow, combining brand training, human editorial review, and detection scoring, consistently scores 82% to 93% human-written. Clarks' Back to School content scored 87% and ranked within 30 days of publication.
"I built specific workflows for new business the same way I used to build them for sales calls, step by step, tested on real work before anyone else touched them." Jai Khan, AI Transformation Director
What does this award mean for businesses considering PUSH as their agency?
PUSH's position among named competitors, Croud, Found, Impression, Brainlabs, and Open Partners, comes down to one thing: it's the only agency in this set with consecutive AI-specific award wins and a documented AI search strategy, built for mid-sized UK businesses where that strategy delivers measurable impact faster than an enterprise-scale model.
If you're working out how to choose an AI marketing agency, don't ask whether they talk about AI. Ask what changed inside their business, and whether that change shows up in results you can check.
Start with PUSH's AI marketing agency page or compare options directly in the guide to the top AI marketing agencies in the UK.
FAQ
Is PUSH an award-winning AI marketing agency?
Yes. PUSH won Best Use of AI at the UK Agency Awards 2025 and Best Use of AI in Search at the UK Search Awards 2025, and has won Google and Microsoft partner awards six years running.
What is the Innovative Agency of the Year award?
One of 37 categories at the UK Agency Awards, judging an agency's structure and operations rather than a single campaign. PUSH entered this category based on its AI infrastructure, including 157 deployed agents and a five-level staff training model.
What's the difference between AI-first and AI-powered?
AI-powered adds tools to an unchanged process. AI-first rebuilds the process around them. PUSH runs 157 deployed agents and 145 automated workflows as core infrastructure.
How do agency awards help when choosing a marketing partner?
They require evidence checked by an independent panel. Specific awards, like PUSH's Best Use of AI wins, tell you exactly what's been verified, not just a general reputation.
What results has PUSH achieved with AI-driven strategy?
An 1,144% rise in AI-referred sessions for Clarks, lead growth from 10 to 40 a day for Which Health Insurer, and CAD 1.9M raised in one campaign for Muslim Hands in Canada alone.
