Key Takeaways
- Prioritise agencies that treat Microsoft Ads as its own platform, with campaigns rebuilt for Bing audiences rather than copied from Google.
- Check for UET conversion tracking and clear reporting, so you can see which campaigns and audiences produce leads or sales.
- Ask for proven ROI in case studies, and check whether the results are specific to Microsoft Ads or blended across channels.
- Pricing varies by model (retainer, project or percentage of spend), so compare what is included, such as feed management, landing pages and reporting.
- PUSH is our top pick for AI-first Microsoft Ads, combining Microsoft Elite Partner status with 150+ custom AI agents running daily.
Request a Free Microsoft Ads Audit and Strategy Session with PUSH
What to Look for in a Top Microsoft Ads Agency
Before sharing our list of top Microsoft Ads agencies, here is what to consider when choosing the right partner:
Expertise and Tailored Strategies
Look for an agency with real Microsoft Ads experience and a strategy built around your commercial goals, not a copy of your Google account. AI-powered tools should support continuous optimisation, with senior people steering the decisions.
Results and Proven ROI
Ask for case studies that show measurable outcomes such as lead volume, cost per acquisition or return on ad spend. Be wary of results that cannot be tied to a clear baseline or timeframe.
Platform Specialisation and Full-Funnel Approach
Your agency should know Microsoft Advertising, UET tags, the Microsoft Audience Network, Shopping feeds and Microsoft Clarity in depth. It should also coordinate Microsoft with Google and paid social so each channel supports the others.
Transparent and Attribution-Focused Reporting
Expect clear, regular reporting that shows what each campaign contributes to revenue or pipeline. The best agencies connect Microsoft data with your CRM, ecommerce platform and analytics tools to give a full picture.
Attention to Detail and Continuous Optimisation
Good Microsoft accounts need ongoing reviews of search terms, bids, audience targeting, product feeds and imported campaign settings. Ask how often these checks happen and who carries them out.
The Top 9 Microsoft Ads Agencies in the UK
This curated list of Microsoft Ads agencies in the UK spotlights credible specialists who use technology smartly and innovate with purpose, starting with the AI-first team at the top:
1. PUSH
PUSH is the UK's premier AI-first performance marketing agency, bringing 18+ years of growth expertise together with cutting-edge AI execution. The agency moved to an AI-first model in 2022 and now runs 150+ custom AI agents every day to optimise campaign performance and client ROI.
For Microsoft Ads, that means faster builds, sharper bid and audience decisions, and a quicker route to momentum. You can see how this works on the PUSH Microsoft Ads service page.
- HQ Location: London, UK (Liverpool Street)
- Core Specialties: AI-First Performance Marketing, B2B Lead Generation, Pay Per Lead, Paid Search, Paid Social, CRO, SEO, GEO
- Key Partnerships: Top 3% Google Premier Partner 2026, Microsoft Elite Partner, Meta Premium Partner
Awards & Recognition
In 2026, PUSH won nine awards, including Innovative Agency of the Year, five awards at the BOUSSIAS AI in Marketing Awards, and Global Winner for Best Use of AI in a Client Campaign at the Global Agency Awards.
Trusted By
- Clarks
- Finesterre
- Sole Supplier
- Hilti
- Truefitt & Hill
- Natural History Museum
- MoBros (featured on Dragon's Den)
- Golfbreaks.com
- Stagecoach
- Taghleef Industries
Why Choose PUSH
PUSH pairs proprietary AI workflows with senior growth strategists, so automation handles the repetitive optimisation work while experienced people set strategy and challenge the data.
This lets PUSH outperform traditional agencies that rely on manual checks alone. In one lead-generation engagement, existing paid social and search activity was not delivering enough qualified leads.
PUSH combined Facebook, Google and Microsoft Ads in a coordinated acquisition strategy and used cross-channel optimisation to scale the strongest campaigns, increasing lead volume by 5X. That result reflects the combined strategy and is not a Microsoft Ads-only figure.
Looking to Scale Your Revenue? Book a 15-Minute Strategy Call with PUSH's Growth Team.
2. Impression
Impression is a Nottingham-based agency with further offices in London and Manchester. It is best known for Microsoft Ads strategy, management and optimisation, and it documents both Select Agency Partner status and a 2022 Agency Partner of the Year award.
- HQ Location: Nottingham, with additional offices in London and Manchester
- Core Specialties: Microsoft Ads strategy, campaign management and optimisation; paid search research, audience targeting and quality-score improvement; Shopping feed management and paid-media consultancy
- Notable Clients: Topps Tiles, Cancer Research UK, Norse Atlantic Airways (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Impression treats Microsoft as a distinct advertising environment rather than a Google clone, which suits established advertisers chasing incremental growth. Ask for Microsoft-specific case studies, as the listed brands are portfolio examples.
3. Mabo
Based in Middlesbrough, Mabo states that it is a Microsoft Advertising Elite Partner. It is known for managing Microsoft Search and Shopping campaigns alongside paid social and SEO.
- HQ Location: Middlesbrough, 16–26 Albert Road
- Core Specialties: Microsoft Search and Shopping campaign management; paid search and shopping-feed optimisation; paid social advertising and SEO
- Notable Clients: Silver Mushroom, Plum Products, Hillier Jewellers (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Mabo structures its Microsoft offer around commercial objectives, account reviews and ongoing testing. Its focus on Search, Shopping and incremental profitability suits ecommerce and growth-focused businesses.
4. Distinctly
Distinctly operates from Old Street in London and covers Microsoft Search, Shopping and Audience Network advertising. It is also known for moving campaigns from Google to Microsoft and for targeting B2B audiences.
- HQ Location: London, 50 Featherstone Street, Old Street
- Core Specialties: Microsoft Search, Shopping and Audience Network advertising; Google-to-Microsoft campaign migration and B2B audience targeting; analytics, landing-page support and integrated search marketing
- Notable Clients: Kenwood, CAMRA, Karidis (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Distinctly offers both short-term projects and retained management. That flexibility suits buyers who need either a one-off account intervention or an ongoing digital partner.
Not getting the expected ROI from your current setup? Get a free campaign review from PUSH.
5. Climbing Trees
Climbing Trees lists Essex as its operational base, while its registered office is in Salford. The agency builds, audits and optimises Microsoft Ads campaigns around Bing-specific search behaviour.
- HQ Location: Essex (operational contact page); registered office listed separately in Salford
- Core Specialties: Microsoft Ads campaign builds, optimisation and account auditing; Google Ads, Shopping and broader paid advertising; SEO and digital growth strategy
- Notable Clients: Olympus UK, Greenpeace UK, Avanti Travel Insurance (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Its reporting compares Microsoft and Google performance side by side, which helps you judge incremental value. Its ethical positioning may appeal to purpose-led organisations.
6. The Digital Maze
The Digital Maze is a Derby agency that combines Microsoft Ads audits and management with ecommerce development. Shopping optimisation sits alongside its paid social, SEO and conversion-rate work.
- HQ Location: Derby, Ground Floor, 1 Woburn House, Vernongate
- Core Specialties: Microsoft Ads audits, campaign management and Shopping optimisation; ecommerce PPC, Google Ads and paid social; SEO, ecommerce development and conversion-rate optimisation
- Notable Clients: Appliance City, Elsons Tools, J3 Advisory (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: The agency rebuilds and tests campaigns for Microsoft's audience rather than treating the platform as a secondary Google import. It suits buyers whose results also depend on product feeds, landing pages and site experience.
7. Anicca Digital
Anicca Digital works from Enderby, Leicester, and lists Microsoft Advertising Partner accreditation. It is best known for pairing paid search delivery with analytics, attribution and server-side tracking.
- HQ Location: Enderby, Leicester, 19 Warren Park Way
- Core Specialties: Paid search management, including Microsoft Ads, Google Ads and Shopping; analytics, attribution and server-side tracking; integrated SEO, paid social and conversion optimisation
- Notable Clients: Charles Bentley, EZ Living Interiors, Honey Brothers (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Anicca focuses on ecommerce and B2B technology and services. It suits marketing leaders who want Microsoft Ads inside a coordinated, multi-channel programme with detailed measurement.
8. Paramount Digital
Paramount Digital is based in Rainford, St Helens, with an additional Liverpool office. It handles Microsoft Ads audits, setup and optimisation, and adds landing-page design and A/B testing to the mix.
- HQ Location: Rainford, St Helens, with an additional Liverpool office
- Core Specialties: Microsoft Ads account audits, setup and ongoing optimisation; landing-page design, copywriting and A/B testing; SEO, Shopify development and wider digital marketing
- Notable Clients: Charles & Ivy, Clarkes' Golf, Kendal Tools (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: Landing-page testing sits inside its Microsoft process, which addresses conversion beyond the ad account. It states that work is done in-house with no long contracts or hidden fees, which may suit founders who want transparency.
9. CRKLR
CRKLR operates from London and Brighton, though its Microsoft service page does not name a headquarters. Its Microsoft offer spans Search, Shopping, Audience Network and remarketing, supported by UET tracking and Microsoft Clarity.
- HQ Location: London and Brighton (no headquarters designated)
- Core Specialties: Microsoft Search and Shopping campaign management; Microsoft Audience Network advertising and remarketing; UET conversion tracking, Microsoft Clarity and campaign analytics
- Notable Clients: Ego, Moasure (portfolio brands, not confirmed as Microsoft Ads clients)
- Why Consider Them: The service covers setup, daily optimisation, Shopping, remarketing and tracking rather than search ads alone. It suits buyers who want clearer evidence of which audiences and campaigns generate business outcomes.
Also Worth Considering
10. Novi
This Manchester agency (DiSH, Heron House, 1 Lincoln Square) publishes a broad Microsoft Ads range covering Search, Shopping, Display, Video and Performance Max. It emphasises budget optimisation and transparent reporting.
11. Link Digital
Link Digital, based in Hertford, offers Microsoft Bing Ads planning, setup and optimisation aimed at small and medium-sized businesses. It adds landing-page and conversion support, with a dedicated account manager and monthly reporting.
12. Atomic Digital Marketing
Atomic is based in Warrington, with further offices in Southampton, Cardiff and Edinburgh. It combines Microsoft Ads management and Google migration with website, creative and SEO delivery, and reports monthly on ROAS, CPA and conversions.
Why Choose PUSH for Your Microsoft Ads Needs?
PUSH gives UK brands a faster, smarter route into Microsoft Ads, backed by senior expertise and measurable reporting through its Microsoft Ads service.
- AI-first since 2022: PUSH runs 150+ custom AI agents daily, which supports the continuous optimisation that Microsoft accounts need.
- Senior growth strategists: With 18+ years of growth expertise, experienced people shape your strategy and review what the AI surfaces.
- Proven partner credentials: PUSH is a Microsoft Elite Partner, a Top 3% Google Premier Partner 2026 and a Meta Premium Partner, so Microsoft works alongside your other channels.
- Award-winning results: PUSH won 'Best Use of AI in Client Campaign' at the Global Agency Awards 2026 and 'Best Use of AI in Search' at the UK Search Awards.
- Cross-channel lead growth: For a lead-generation client, combining Facebook, Google and Microsoft Ads delivered a 5X increase in lead volume, though this is a combined result and not a Microsoft-only figure.
Ready to Choose with Confidence?
Book Your Free Microsoft Ads Audit Before You Pick an Agency.
Every account has different gaps, from tracking and feeds to audience targeting and imported Google settings. A free audit and strategy session with PUSH shows where your Microsoft Ads performance stands today and what could improve it, so you can compare agencies with facts in hand.
Book Your Free Microsoft Ads Audit with PUSH
Frequently Asked Questions
How much does a Microsoft Ads agency cost in the UK?
Costs vary with the pricing model, which is usually a monthly retainer, a project fee or a percentage of ad spend. Compare what is included, such as Shopping feed work, landing pages, tracking set-up and reporting, rather than the headline fee alone.
Is Microsoft Ads worth it if I already run Google Ads?
For many advertisers, yes. Microsoft offers a distinct audience and often lower competition, so it can add incremental leads or sales. A good agency will test this against your Google results and show what Microsoft genuinely adds.
What should I ask an agency before hiring them?
Ask for Microsoft-specific case studies, their partner status and how they set up UET tracking. Also ask how they report, whether they connect your CRM or ecommerce data, and who will manage your account day to day.
How quickly can a Microsoft Ads agency show results?
Timing depends on your budget, sector and how quickly tracking and campaigns can go live. Ask for a clear launch plan and agreed review points, and be cautious of any agency that promises fixed results without first auditing your account.
Ready to build momentum on Microsoft Ads? Request your free audit and strategy session with PUSH and speak to a growth strategist today.
