The judges described the work as “a standout example of performance marketing elevated by attribution mastery.”
This award follows our double win at the UK Agency Awards, where the same campaign earned top honours for Campaign Effectiveness. Together, these achievements highlight how AI-enabled attribution and creative strategy can transform international student recruitment, turning insight into impact.
Attribution Elevated by AI
At the heart of the campaign was a belief that performance marketing can only be as strong as the intelligence behind it.
By combining advanced offline conversion tracking, CRM integration, and AI-driven creative optimisation, the campaign created a seamless feedback loop, one where every impression, click, and lead could be mapped to real enrolments across global markets.
Market-Specific Creative
Using Dial Agents, Push’s proprietary AI platform, we generated culturally relevant ad hooks and messages tailored to each market; from Egyptian roadshows to Pakistani student testimonials. This localisation at scale helped each audience connect with the University of the West of Scotland’s London Campus in ways that felt personal, not templated.
Creative Optimisation in Real Time
Our AI analysis platform, Dial 360, continuously reviewed campaign performance, testing creative combinations and recommending which versions to scale. The result was a data-led creative process that improved engagement, reduced CPA, and delivered consistent results across regions.
What the Judges Said
“This campaign is a standout example of performance marketing elevated by attribution mastery. We were impressed by the team’s ability to link ad spend directly to enrolments through advanced Offline Conversion Tracking, CRM integration, and global reporting dashboards.
Their creative-led, full-funnel video approach, delivered with impressive speed and quality, drove a sharp drop in CPA and a surge in qualified leads, all while staying under budget. Well done!”
Results That Speak for Themselves
Through AI-driven creative optimisation and attribution modelling, the campaign achieved both efficiency and impact, proving that AI isn’t just an add-on to performance marketing, it’s the multiplier.
- Sharp reduction in CPA
- Increase in qualified leads
- Delivery at speed, under budget
- Recognition across European and UK awards for both effectiveness and attribution
Best Use of Video (Runner-Up)
Push was also named Runner-Up for Best Use of Video for our work with Fantasy Football Hub, where AI-powered video production and optimisation helped drive over 10,000 pre-season sign-ups; the brand’s most successful campaign to date.
A Word from the Team
“This campaign showed what’s possible when attribution, creative, and AI tools work in perfect sync. We were able to connect performance data directly to enrolments, and that clarity drove smarter decisions and stronger outcomes for our client.” Joe McKay, Account Strategist, Push
Pushing Boundaries Across Europe
This award is a reflection of the innovation, precision, and collaboration that drive Push every day. It also marks another step in our mission to lead the next era of AI-powered performance marketing, where creativity and data coexist seamlessly.
At Push, we believe that AI Marketing That Wins Awards Isn’t Theory... It’s Revenue.
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