We’re pleased to announce that Push took home two major awards at the 2025 UK Agency Awards:
- Best Use of AI — Miscarriage Awareness Campaign
- Campaign Effectiveness (Large) — UWS Student Find Campaign with The Education Group
These wins highlight more than creative execution or performance results, they represent how AI and human intelligence can work together to deliver meaningful, measurable outcomes. Both campaigns demonstrated that when used thoughtfully, AI can be a driver of empathy, precision, and commercial growth.
Because at Push, we’ve long believed that AI Marketing That Wins Awards Isn’t Theory... It’s Revenue.
Turning AI into a Driver of Empathy
Winner: Best Use of AI
Miscarriage Awareness Campaign (Push & Chrissie Yu)
This campaign used AI to help capture authentic voices on one of the most sensitive subjects imaginable. Working alongside Chrissie Yu, we developed an approach where AI didn’t replace human emotion, it amplified it.
By shaping and refining a large-scale survey on miscarriage awareness, AI enabled us to surface real-world voices, structure the findings with empathy, and help guide a public conversation with data and humanity in equal measure.
What the judges said:
“This campaign tackled a sensitive topic with care and precision, using AI not just as a tool, but as a partner in shaping and refining a survey that truly captured real-world voices. The results exceeded expectations, clearly showing a deep understanding of both the subject matter and the tech. Even more impressive was how this work bridged innovation with impact, informing a vital campaign while also positioning the organisation as a leader in an evolving landscape.”
You can read the full story and see how AI helped bring empathy to life.
Effectiveness Powered by AI Intelligence
Winner: Campaign Effectiveness
UWS Student Find Campaign (Push & The Education Group)
Powered by Dial Agents and Dial 360, our proprietary AI tools, the campaign continuously analysed and refined creative performance, tailoring messages to each market and scaling what worked best.
Combined with offline conversion tracking and CRM integration, AI helped target students most likely to enrol, not just click.
The impact: +273% enrolment growth, 46% lower CPA, and efficiency gains of up to 81% across Meta and Google.
What the judges said:
“A standout performance in a challenging niche, delivering impressive commercial returns with remarkable efficiency. This campaign is a testament to how a well-executed digital strategy can not only rival but surpass traditional agency-led student recruitment. The team’s sharp understanding of the target market and key segments powered a smart, integrated use of the marketing mix, ensuring consistent messaging and maximum impact at every stage of the customer journey.”
This campaign proved that when you combine creativity, attribution, and AI performance isn’t just possible; it’s predictable.
Collaboration and Creativity at the Core
Every award win reflects the partnership and hard work of many from the teams designing and optimising campaigns to the strategists, analysts, and client partners who make innovation possible.
We’re deeply grateful to our clients and collaborators for their trust, and proud of the teams across Push who continue to raise the bar for what performance marketing can achieve.
We were also shortlisted for:
- Best PPC Campaign - Muslim Hands Ramadan 2025
- Best Integrated Campaign (Large) - Breakroom USA Launch
- Campaign Effectiveness (Large) - UWS Student Find Campaign with The Education Group
- Best Use of AI in Client Campaign - Miscarriage Awareness Campaign with Chrissie Yu
Pushing What’s Possible
These awards remind us that innovation isn’t just about technology, it’s about how people use it.
At Push, we see AI as the connective tissue between creativity and commercial growth. It’s what helps us design smarter campaigns, find real human insights, and deliver measurable outcomes that scale.
And as this year’s double win proves, AI Marketing That Wins Awards Isn’t Theory... It’s Revenue.
