What the Judges Saw
Clarks: AI-Powered Organic Growth During Peak Season
Our Clarks campaign demonstrated how AI can transform SEO efficiency during the most competitive retail period of the year.
The challenge? Back to School season, when every footwear brand competes for the same high-value keywords, and time is the ultimate constraint.
The approach:
- Used AI to analyse and clean 3,000+ keywords in hours, not weeks
- Automated competitor gap analysis to identify ranking opportunities
- Prioritised content based on search volume, intent, and conversion potential
- Let the team focus on strategy while AI handled the heavy lifting
The result: Double-digit organic growth during peak season, with improved rankings across priority categories.
Muslim Hands: Smart Strategy in a Competitive Fundraising Auction
The Muslim Hands Ramadan campaign proved that intelligent search strategy can outperform larger budgets, even during the most competitive fundraising window of the year.
Operating in one of the highest-CPC environments imaginable, we helped Muslim Hands achieve their most profitable months on record across Canada and South Africa.
The strategy focused on auction efficiency, demand generation, and funnel optimisation, all while navigating strict platform restrictions on remarketing for charitable organisations.
Why These Wins Matter
Awards are proof points. They demonstrate that AI-driven marketing isn't theoretical, it's transforming outcomes for brands right now.
Both campaigns share a common thread: AI used strategically to solve real business challenges, not as a buzzword or add-on.
For Clarks, AI enabled speed and precision during a critical trading period. For Muslim Hands, it enabled efficiency and scale in an auction environment where every pound matters.
Seven Awards. One Focus.
These UK Search Awards wins add to a growing list of recognition in 2025:
- Best Use of Search at the Global Search Awards
- Best Use of Attribution at the European Paid Media Awards
- Best Use of AI at the UK Agency Awards
- Campaign Effectiveness at the UK Agency Awards
- Best Use of AI/Data in Marketing at the AI in Data Awards
Each one reflects work that combines smart strategy, AI-powered tools, and teams that know how to use them.
The Team Behind the Work
These wins wouldn't exist without the people who managed the campaigns and the submissions process.
The Clarks campaign was led by Hiten Patel, whose expertise in AI-driven SEO continues to set new benchmarks for organic performance.
The Muslim Hands work was driven by Cim Dahir and Praful Roy, who proved that smart search strategy can compete with and beat significantly larger budgets.
And behind the scenes, Nemash Patel, our Marketing Strategist, kept the submissions process on track and ensured we showed up at our best.
What Comes Next
The momentum continues. As AI evolves, so does the sophistication of how we deploy it. We're not chasing trends, we're building capabilities that drive measurable business outcomes.
For brands navigating the complexity of AI-powered marketing, the question isn't whether to adopt it. It's whether you're using it strategically, or just adding it to your deck.
Ready to Transform Your Search Strategy?
If you're looking to drive results, not just test new tools, let's talk.
Get in touch to explore how AI-driven search can work for your brand.
Or explore our case studies to see more examples of how we help brands grow through performance-driven, AI-powered marketing.
