How SEO Can Grow Your Business
and Get it Found on Google
Every business in London needs SEO
In a city of 9 million people, there are hundreds of thousands of businesses, most of them competing to be found online. SEO is vital to success. Without it, no-one knows who you are or what you offer. SEO means your customers can find you, talk to you and buy from you. But with so many businesses in London competing for the same customers, how can your business be the one that gets found? How do you cut past the competition and be the go-to business in your niche?
That’s where we come in. Our results-driven, brand-building approach to SEO is fast, effective and proven. We’ve taken businesses from across London to the top of the rankings in months. By working with us, we’ll develop a tailored SEO strategy that will give you the quick results you need along with sustainable growth in traffic and sales over a prolonged period of time.
Benefits of SEO in London
In the capital’s city’s extremely competitive market it can be difficult to see how your business can be the one that’s found and trusted. This is especially true if you’re just starting out, but even established businesses can find it hard to have the success they want online. Algorithms change, markets develop and new competitors appear. You can’t stay still if you want to succeed. Working with a good SEO agency means you have experts on-tap to help you overcome the challenges that come with growing a business in a busy and transient city.
This is true even if you’re an online business working with customers from outside London, as many of your target customers will search for London-based businesses, even if they could work with a business from anywhere.
SEO isn’t just about being top of the search engine rankings. A holistic SEO strategy will help your London business build the trust and strong customer relationships you need for long-term growth.
When someone searches for the services you offer, where they find you, be it on your website or on your competitors’, depends on whether you’ve invested in SEO, PPC ads or both. If you’ve neither, the chances are you’ll never be found. And while paid ads have their place, if you really want to be seen then, you need SEO.
Why? Because the first page of organic results is where most people look first when they’re trying to find something. If you’re there, you’ll be much more likely to get the clicks than a business that relies on paid ads and isn’t ranking organically.
The higher you rank, the more people will click on your site. The more people who click on your site, the higher you’ll rank. Visibility breeds visibility.
When you search for something, what kind of businesses do you expect to see near the top of the rankings? Usually, those that reach that point are the bigger players in their niche. If you want to compete with them, you need to rank alongside them. A good SEO strategy means that you can.
Success in SEO is open to any business, however small or new.
More clued-up customers can be suspicious of paid ads; because they know that any business can pay to advertise. If people consistently see you near the top of the organic rankings, however they’ll see you as one of the bigger players, as a business they can trust, even if you’re not yet a well-known name. This is vital to building your credibility and growing your business.
SEO brings in a fantastic ROI, especially in comparison to many other marketing methods. With SEO, you target people who you know are already interested in your services; — because they’re searching for them. This means that everyone who comes to your website as a result of a search is already a qualified lead.
Now compare that to, say, a cold-calling campaign or a magazine ad. Both of these can be effective, but they’re much riskier. You often have little idea of whether the people you’re trying to target are interested in what you have to say.
Done right, SEO bring results and is exceptionally cost-effective.
SEO is very trackable, so you’ll be able to see exactly what is working — and what isn’t. You’ll be able to see what is helping you rank and what isn’t, and you’ll learn much more about your customers. You might even be surprised about what kind of things the people who search for you look for.
Working with us means you’ll receive regular insights into what your customers are looking for. We will then adjust our strategy accordingly. In this way, SEO can provide huge benefits, even beyond better rankings and increased traffic.
How does it work?
Work with us and we’ll develop a personalised SEO strategy designed to help you achieve your goals — all within your budget. We’re experienced in working with a vast array of London-based businesses of all sizes and sectors.
We’d love to know more about your customers and what you’re currently offering them. Once we have this information, we’ll start work on that all-important strategy.
There are six aspects to every strategy we create.
1. Strategy and goals
We’ll work with you to create a strategy that sets clear, achievable goals to increase your traffic and sales. Having a strategy is essential to successful SEO. Without it, you’re left floundering, unable to see where you’re going or what you’re really trying to do. There’s a lot more to SEO than just keywords and content!
The strategy we put together for your business will start from where you currently are and help you move to where you want to be. You might be a brand new business wanting to rank for the first time. You might have already done some work on SEO but not seen the results you want. Or you might have had success with one agency; but want to try a new approach and see if you can have even greater success with us. Whatever your starting point, we’ll have a strategy for you.
SEO can be brought in at the earliest stage when you’re still planning your site and creating wireframes. Most of our clients, though, come to us with a website that’s already up and running.
Whatever point we come in, your audience is key to creating your strategy. We’ll look at whom you want to target, then work out how best to do that. We’ll carry out in-depth research into whom your customers are, the values they hold and how those values relate to your business.
2. Keyword research
Once we know whom your audience is, we can get to work on researching keywords. You’ve probably heard about keywords if you’ve ever done any work on SEO. Keywords are at the heart of SEO. They’re what your potential customers are searching for.
Some keywords are easier to rank for than are others, depending on how competitive or niche your sector is. But even if you’re working in a competitive sector that’s difficult to rank in, there’s always progress to be made with good research — and a little creativity.
The first thing we’ll do (assuming you already have a website up and running) is look at what keywords you already rank for. If people are searching for things on your site and you’re bringing in traffic, we’ll help you bring in more. We do this by including those important keywords in your content. We’ll always do this naturally, with a focus on well-crafted copy words that engages people. Search engines value genuinely creative, articulate and original content.
We’ll also take a look at what keywords you could be ranking for. Even if you’ve previously conducted a lot of keyword research, things change pretty quickly online. One day people might start searching for something brand new that they held no previous interest in. Implementing new keywords in your content can deliver great results, even if you’re already doing well.
3. Technical SEO
SEO isn’t just about content. The technical side is just as important — and it’s one that many businesses overlook. This is partly because it can be trickier to understand if you’re not an expert. But, just as your page copy needs to work for your customers, so your technical SEO needs to work for search engines. Remember, these are robots, so you need to talk to them in their own language, just as you connect to your customers in theirs.
It can be difficult, especially if you’re a smaller business without a large technical team, to know how to approach technical SEO. We’ll conduct a full check of your whole site, ensuring it speaks to search engines in a way they can understand. Small technical changes can often produce big results. If you’ve spent lots of time on your content and still aren’t ranking as you think you should be, it might be your technical SEO that’s to blame.
We’ll look at how crawlable your site is and make sure everything is performing optimally. If we spot problems, we’ll fix them. Even if we don’t find any, there are always things we can do to improve performance.
4. Local SEO
Local SEO is a fantastic way to bring in customers who are searching for exactly what you offer in your area of London, or even in London in its entirety. Local SEO in the context of London can relate to the whole city, one of the major parts of it, or even just a single suburb! There’s no reason why local SEO can’t even extend beyond the city’s boundaries. People in South London, for example, might also look to businesses in Surrey.
Local SEO can be really powerful for businesses with local premises, (such as shops and restaurants,) but it has value for a much wider range of businesses in one way or another. Even if you operate mostly online, you can benefit from local SEO. Lots of people will search for a local business, even if that business is offering a service that isn’t location-dependent.
If you don’t already have one, we’ll create a Google My Business page for you. This can help you bring in lots of local, highly-targeted traffic. Google trusts businesses that have verified Google My Business pages, so this goes a long way to increase your credibility and rankings. As well as that, customers can use your page to leave you reviews, which provide instant proof to potential customers that you do indeed offer a high-quality service. We can also help you find and use relevant local directories, which search engines like and therefore helps increase your rankings.
We can also help you create relevant local content that will help you speak directly to local people. We can help you find ideas for locally-relevant blogs, for example. These highly-targeted pieces of content can produce fantastic results.
5. Digital PR and Content
It’s content that really makes you stand out.
Your content allows you to connect with customers. It’s how you show them whom you are. If your content doesn’t showcase what you do and what your values are, it’s not working.
As well as communicating with your customers, carefully crafted, on-brand content can bring your business huge SEO benefits. Search engines love high-quality content just as much as users do. Good content is shared and talked about. It’s also, of course, an opportunity to rank for keywords.
We’ll start by taking a look at your current site content in light of the keyword research we’ve conducted for you. We’ll see where we can include keywords without damaging the quality of your copy. We’ll also see how your content stacks up against that of your competitors. We can create new content for your website or blog wherever and whenever you need it, optimised for keywords but always centred around quality and relevance.
We’ll reach out to your community through the blogs and forums that your target audience loves to read and to build your brand authority by spreading the word about you and what you do.
6. Brand features and mentions
Good SEO is about much more than just the content on your page. In order to rank highly, you need lots of high-quality inbound links from blogs and other sites that have authority in your niche. We’ll help you get them, usually through the creation of guest posts on sites read by people interested in your sector.
To do this, we’ll research where the best places to post in your niche are. We’ll seek out influencers and high-authority sites relevant to your audience. We’ll write engaging, shareable content that is interesting to your audience and features your brand. This increases your credibility and provides a fantastic opportunity for links back to your site, which is great for increasing traffic and rankings.
How much does SEO in London cost?
At Push, we offer our clients a variety of packages designed to suit different budgets and goals. We start at £1,000 a month. All our packages come at a fixed monthly fee so you can easily assess the value you gain.
Whichever package you choose, we’re confident you’ll find it’s fantastic value for money. Our clients keep coming back to us month after month quit simply because we get them results.
Why choose to work with Push
There are lots of SEO agencies in London. Why choose us?
We work hard to gain a deep-level understanding of every business, That understanding helps produce an analysis and a strategy for change. Everything we do is based on knowledge. We never work on assumptions.
We consider everyone on our clients par of the Push family. We care just as much about your success as we do about our own — because your success is ours.
If you’ve tried SEO agencies before and found them faceless and impersonal, talk to us.
If you’ve tried SEO freelancers before and found that, while they gave you the personal attention you wanted, they couldn’t provide an agency-level service, talk to us. We offer personal attention combined paired with the expertise, capacity and time you need to get results.
How long does it take?
Perhaps you’ve heard that SEO is something you have to work hard at for months before you see any change. Many agencies will tell you that you shouldn’t expect results before a year is out.
We can produce results much faster than that. Yes, the biggest gains might take a while, but you’ll see change happening quickly. A 40% increase in traffic after two months is absolutely achievable, and pretty standard!
We focus work on both short and long term results. If we create a piece of content for you, it’ll be something that people want to engage with, share around and talk about. It might not reach the top of the rankings for a while, but it’ll be gaining you traffic immediately.
Working with Google
When it comes to SEO, Google are the authority.
In short, we know our stuff, and we’re always, always learning.
Talk to us – we’re happy to have a chat any time.
Why Choose Push?
There are 6 reasons to consider Push as your next Google Ads (AdWords) management agency.
- Businesses in London have the highest startup growth rate in the UK yet the lowest growth rate.
- Advertising is absolutely critical when you want new customers to try, buy and use your products and services.
- As your business seeks to reach new online markets, your in-house marketing team may be overstretched and you need a specialist Google Ads (AdWords) company.
- With our award for Google innovations in advertising, you may seek an experienced partner well versed in the latest creative executives and media placements.
- If you are reviewing your advertising budget or want to move from Facebook, print and direct mail advertising into more profitable areas.
- If you are reviewing your digital marketing agency roster and may be open to inviting agencies to pitch and tender for your PPC management services contracts.