Our 5-Step AI Framework for an Unfair Market Advantage and 10X Growth

Our 5-Step AI Framework for an Unfair Market Advantage and 10X Growth

Jasleen Kaur Carroll
AI Integration Director
July 1, 2024

Unless you’ve been in hibernation for the last 18 months, you’ll know that AI is the hot topic of the moment. 

But how do you actually take advantage of the technology and leverage for your business? Keep reading...

In this blog and video, I will walk you through our AI integration framework – a game-changer for businesses looking to level up their AI game.

First things first, there's no silver bullet when it comes to AI. It's all about touching various points in your processes to achieve marginal gains. 

By dissecting your established processes and IP, you can then figure out where and how to securely inject AI to 10X your outputs or boost efficiencies.

AI integration pyramid

Our AI Integration Pyramid

1. Playing with Public Tools

At the bottom, we've got publicly available tools like ChatGPT, Gemini, Runway, and Mid-journey. Most businesses are already dabbling here, so I won't dwell on it.

2. Process Integration

Moving up, we're looking at integrating AI tools into your processes. It's a bit trickier to implement, but here is where the value starts to climb. The key here is understanding your well-established processes and making AI a shared, everyday go-to for your team.

3. Data Interaction

This level is about interacting with AI and your first-party data / proprietary IP (intellectual property). It's harder to implement, but the value skyrockets. Have a look at ChatGPT Teams – it's a great tool for collaboration and document uploading that doesn't train the AI on your docs. At around $30 per user per month, it's definitely worth exploring.

4. Creating Your Own Co-pilot

Think of this as an always-on, uncapped resource. You're engaging with your business data, set of defined prompts, training a LLM (large language model) plus your IP. It's about using open-source LLM tech so your entire team can interact with this tool like they're chatting with a tech-savvy human.

5. Developing Your Own Product

This is where things get really smart. You're combining co-pilots or "AI brains" into your own working product. Imagine a Gen BI co-pilot for numerical data insights and a Gen AI co-pilot for qualitative data like brand voice and colour palettes.

Combine these, and you've got an all-encompassing product that's ready to be monetised.

Dial 360

At Push, we've done exactly this with our Dial 360 technology. We've stored customer data from various platforms over years, plugged AI into a secure environment, and now we can draw insights and suggestions that 10X our outputs while improving efficiencies.

This is how you achieve your unfair advantage – combining first-party data, frameworks, and processes with AI and LLM technology. It's your IP supercharged by AI, giving you an edge that's hard to beat.

Want to know more about how you can implement this in your business?

Get in touch – we'd love to chat about taking your AI integration to the next level!

Remember, there's no one-size-fits-all solution in AI. It's about finding the right mix for your business and continuously pushing the boundaries. 

So, are you ready to climb the AI integration pyramid?

Find out if Push can help grow your business

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