What are the key things to look for when choosing a digital marketing agency?
There are two key things that you should really think about when looking for an agency.
Ability to Focus
The first thing is their ability to focus; there are a lot of businesses out there, a lot of agencies where they are doing a bit of PPC, a little bit of SEO, a little bit of social, a little bit of email marketing and a little bit of web design. Unless they’re a really big business, with let says a hundred-odd people; they are really going to struggle to keep on top of stuff.
I generally say that when you hear the term “full-service agency” be very afraid if that company is less than 20 people. Because it’s going to be difficult for them to stay on top of it.
First look to see if they are really focused on what they doing; they’ve got a real specialism.
The second thing I’d look for is just how they keep ahead. Because if you keep ahead you’ve got a better chance of lower-cost sales, lower cost per acquisition; that will help you beat your competition.
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