This guide covers the nine paid social agencies in the UK consistently delivering results for mid-sized brands, with PUSH leading the list as the only agency in the set with consecutive AI-specific award wins in 2025.
Key Takeaways
- The best paid social agencies in the UK combine Meta, TikTok and LinkedIn expertise with rigorous creative testing.
- Look for verified platform partnerships, Meta Premium Partner, TikTok Gold Partner and Google Premier Partner status signal genuine capability.
- PUSH is the only agency in this list with consecutive AI-specific award wins in 2025, including Best Use of AI at the UK Agency Awards.
- Mid-sized UK businesses benefit most from agencies with dedicated account teams, not enterprise-scale models built around large media budgets.
- Budget typically starts at £2,000–£5,000 per month for a UK paid social campaign, but the right agency will match spend to realistic targets.
What should you look for in a paid social agency?
The best paid social agencies in the UK combine platform expertise across Meta, TikTok and LinkedIn with rigorous creative testing and transparent reporting tied to your business goals, not just impressions.
1. Expertise in Paid Social Strategy
The best agencies align paid social campaigns with your business goals. Look for teams who refine audience targeting, optimise creative, and manage budgets with precision, often using in-house tools or advanced automation.
2. Clear ROI and Proven Results
You need results you can measure. Top agencies show performance through real data, improved ROAS, lower CPA, and scalable conversions. Strong case studies back up their claims.
3. Platform-Specific Skill
Leading agencies understand the nuances of Meta, TikTok, LinkedIn, and Pinterest. They tailor strategies by platform to ensure your message cuts through in the right format, to the right audience.
4. Transparent, Actionable Reporting
Expect detailed reporting that shows exactly where your money goes and what’s working. Great agencies use data to guide next steps, not just track them.
Which paid social agencies deliver the best results in the UK in 2026?
Here’s our carefully selected list of the top Digital Marketing agencies in the UK, renowned for their expertise and innovative strategies:
1. PUSH
Founded: 2007
PUSH is a UK-based digital marketing agency As one of the UK’s leading digital marketing agencies, PUSH is renowned for delivering exceptional results across industries and holds prestigious accolades from Google, Microsoft, and The Drum.
Specialties
Key Partnerships
PUSH is a Meta ads agency UK businesses trust for performance, holding Meta Premium Partner and TikTok Gold Partner status.
- Meta & TikTok: Premium and Gold Partners
- Google: Top 3% Premier Partner in EMEA
- Microsoft: Elite Partner (one of only four in the UK)
Trusted By
- Clarks
- Finesterre
- Sole Supplier
- Hilti
- Truefitt & Hill
- Natural History Museum
- MoBros (featured on Dragon's Den)
- Golfbreaks.com
- Stagecoach
- Taghleef Industries
Awards & Recognition
In 2025, PUSH won 7 major awards including Best Use of AI (UK Agency Awards), Best Use of AI in Search (UK Search Awards), and Gold for Best Use of AI/Data in Marketing.
PUSH has won awards directly from Google and Microsoft six years running; the only agency in the world to achieve this. Recognition includes Google's Global Award for Mobile Innovation and European Highest Customer Satisfaction.
View all our awards
PUSH works with members of the Confederation of British Industry (CBI) and the London Chamber of Commerce, supporting mid-sized UK businesses with paid social strategies that drive measurable commercial growth.
AI-Powered Digital Marketing
PUSH leverages proprietary AI tools designed for the digital landscape, providing unparalleled performance analysis from campaign inception to quarterly optimisations.
Our tailored approach includes constant creative performance refinement, advanced audience segmentation, and real-time trend adaptation to maximise ROI and drive sustainable business growth.
Client Success
PUSH helped Neal's Yard Remedies achieve a 44% increase in revenue quarter-over-quarter on Meta, while growing average order value by 18% year-on-year — all without losing efficiency as spend scaled. The strategy combined ASC+ campaign consolidation, UGC and short-form video creative testing, and data-led budget allocation focused on new customer acquisition. Read the full case study.
Ready to take your digital marketing to the next level?
Get in touch with our team today, or explore our full suite of digital marketing services designed to maximise your brand’s growth and online presence!
2. Social Shephard
Founded: 2018
A performance-focused paid social and creative agency. Social Shephard scale DTC brands through TikTok, Meta and influencer-led content, combining data insight with engaging video and always-on campaign support.
Specialties
- Paid Social
- Video Production
- Influencer Marketing
Notable Clients
- Passenger Clothing
- Arla
- 19 Crimes
Why Choose Them
Social Shepherd is built for DTC brands that need paid social to work hard alongside content. Their strength is in video-led creative on TikTok and Meta, where they combine production with performance data to test and scale what works.
If your brand sells direct and needs creative that converts, not just creative that looks good, they are worth a conversation.
3. We Are Social
Founded: 2018
We Are Social, specialises in social-first marketing, crafting audience-focused campaigns that build community and engagement. They integrate social listening, content creation, and paid media to foster authentic brand connections.
Specialties
- Social media strategy
- Content
- Paid ads
Notable Clients
- Adidas
- Samsung
- Lego
Why Choose Them
We Are Social is the right fit for brands that want paid social to sit inside a wider cultural strategy. With over 1,300 people across 19 offices globally, they bring genuine audience intelligence to campaigns understanding not just who to target, but what is actually driving conversation on each platform.
Their client roster includes Adidas, Samsung and Netflix. If your brand needs paid media that connects to creative ideas with cultural weight behind them, they operate at a scale most agencies cannot match.
4. The Good Marketer
Founded: 2017
The Good Marketer has provided budget-friendly digital solutions for SMEs, focusing on PPC, social ads, and SEO. Their transparent approach ensures smaller businesses receive personalised campaigns for visibility and ROI growth.
Specialties
- Social ads
- PPC
- SEO
Notable Clients
- Blink Brow Bar
- AndSons
Why Choose Them
The Good Marketer is purpose-built for SMEs that need paid social to perform without an enterprise-level budget. They work across Meta and TikTok and position themselves as an extension of your team rather than an external suppliersomething their client reviews consistently reflect.
If your business is growing and needs an agency that will treat your budget with the same care you do, they are worth serious consideration.
5. Adido Digital
Founded 2003
Specialists in social media advertising for travel, leisure and education brands. They combine creative strategy, programmatic delivery and detailed reporting for measurable outcomes across paid social channels.
Specialties
- PPC
- SEO
- Social Media Advertising
Notable Clients
- The Luxury Villa Collection
- Freedom Health Insurance
- Canadian Affair
Why Choose Them
Adido is a Bournemouth-based agency with over two decades of digital marketing experience, with particular depth in the travel, leisure and education sectors. Their paid social approach is grounded in datathey take a fresh strategy per client and sector rather than applying a standard template.
If you are a brand in a sector where audience targeting needs to be precise and creative needs to work hard across specific niches, Adido bring sector fluency that generalist agencies rarely match.
6. 93x
Founded: 2013
93x is a digital agency specialising in B2B tech marketing. They offer customised SEO, PPC, and paid social strategies that address the distinct needs of technology-focused brands, driving leads and visibility.
Specialties
- Paid social
- SEO
- PPC for B2B tech
Notable Clients
- Telefronica
- ClustorSeven
- Zuken
Why Choose Them
93x is the paid social choice for B2B technology and SaaS companies that need campaigns built around the full buyer journey, not just lead volume. Now part of the Clarity network, they combine LinkedIn Ads, Meta and paid search into integrated inbound strategies designed for complex, long-cycle sales processes.
If your business sells software or technology to other businesses and needs an agency that understands how B2B buyers actually make decisions, 93x is one of the few that genuinely specialise in it.
7. Impression
Founded in 2012
Impression Digital is a full-service digital agency, delivering performance marketing solutions with expertise in PPC, SEO, and content marketing to boost client growth.
Specialties
- PPC
- SEO
- Content marketing
- Digital strategy
Notable Clients
- SpecSavers
- Cancer Research UK
- Norse
Why Choose Them
Impression is a performance marketing agency with offices across the UK and in New York, with paid social sitting inside a broader multi-channel capability that includes SEO, digital PR and CRO.
Their strength is in connecting paid social to other channels so that the full user journey is measurable and attributed properly. For brands that want paid social to work as part of an integrated strategy rather than a standalone channel, Impression bring the cross-channel thinking and proprietary tools to make that happen.
8. Broadplace
Founded: 2005
Broadplace is a data-focused agency providing PPC, SEO, and social ads. Known for transparency, they blend AI insights with targeted strategies to deliver effective, tailored campaigns for e-commerce and other sectors.
Specialties
- Paid social
- PPC
- SEO
Notable Clients
- Sandown
- The Good Food Network
- EuroResorts
Why Choose Them
Broadplace is a Surrey-based agency with a 30-strong team and over 20 years in performance marketing, with particular strength in e-commerce paid social, PPC and Google Shopping. They work across travel, automotive, education and retail, and their paid social capability is built on a data-driven approach to audience targeting and budget efficiency.
If you run an e-commerce business and need an agency that will treat your media spend as seriously as you do, Broadplace have the experience to back it up.
9. Gripped
Founded: 2017
Gripped focuses on B2B digital marketing, particularly for tech and SaaS brands. Their data-driven strategies emphasise lead generation and growth through optimised campaigns designed for complex, competitive B2B markets.
Specialties
- B2B digital marketing
- Social media ads
- Content strategy
Notable Clients
- Nozzle
- DataInterchange
- KPro
Why Choose Them
Gripped works exclusively with B2B SaaS and technology companies, which means their paid social playbook is built specifically for longer sales cycles, technical buyers and pipeline-focused metrics rather than surface-level lead counts. They have worked with over 160 SaaS and tech companies and integrate paid social on LinkedIn and Meta with demand generation programmes that feed the full funnel.
If you are a SaaS business doing serious ARR and need paid social that your sales team will actually respect, Gripped understand the environment in a way that most agencies do not.
Also Worth Considering
Found
A London-based performance agency with strong paid social capability across Meta and LinkedIn, particularly for ecommerce and retail brands looking for data-led audience strategies.
Brainlabs
A technology-led agency operating at enterprise scale. Best suited to large brands running complex, multi-market paid social programmes that require advanced automation and programmatic integration.
Open Partners
An independent performance agency with a focused paid social offering. A good fit for brands that want a leaner agency relationship without the overhead of a large network.
Why do mid-sized UK businesses choose PUSH for paid social?
Your paid social campaigns need more than media spend, they need the right strategy, creative and data insight.
PUSH delivers all three. We use AI-powered tools and rapid testing to build, run and improve campaigns across Meta, TikTok, LinkedIn and YouTube.
Our team works closely with you to launch creative that performs, reach the right audiences, and track real results, not just impressions.
Want better ROI from your paid social?
Talk to PUSH about your paid social ROAS, book a free strategy session today
Paid Social FAQs
What are the benefits of hiring a paid social agency?
A paid social agency brings platform expertise, creative testing, and data-driven optimisation. You’ll get better audience targeting, campaign performance, and faster results across multiple social platforms.
How much should I budget for a paid social campaign?
Budgets vary by platform, industry and goals. In the UK, most brands start at £2,000 - £5,000 per month. A good agency will match your budget to realistic targets and ROI.
How long does it take to see results from paid social?
You may see early signs within days. Full performance usually takes 2-4 weeks of testing, then 6-12 weeks to optimise based on platform data, audience learning and creative feedback.
Can I run paid social campaigns myself?
Yes, but without experience across platforms, creative testing and audience strategy, results are often limited. Agencies help you scale faster and avoid costly trial-and-error mistakes.
What should I look for in a paid social agency?
Look for verified partnerships (e.g. Meta, TikTok), in-house creative, full transparency and a team that reports against your business goals, not just impressions or clicks.
What are the red flags when choosing a paid social agency?
Avoid agencies that control your ad accounts, can’t explain their strategy, or suggest “spend more” without showing a clear plan. You want strategic thinking, not just media buying.
