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The Top 9 Finance & Insurance Marketing Agencies in the UK (2025)

The Top 9 Finance & Insurance Marketing Agencies in the UK (2025)

Nemash Patel
Marketing Strategist
Last Updated:
9 May
2025
Marketing
introduction

Choosing the right finance and insurance marketing agency can help you attract high-quality leads, enhance conversions, and boost your bottom line.

Whether you’re a new entrant aiming to build your reputation or an established business striving for market leadership, the right agency will help you achieve your objectives with precision and impact.

This guide highlights Top 9 Finance & Insurance Marketing Agencies in the UK that excel in offering innovative solutions and proven results.

What to Look for in a Top Finance & Insurance Marketing Agency

When choosing a marketing agency for your finance or insurance business, it’s crucial to ensure they meet specific criteria that align with your goals.

1. Industry Experience

Look for agencies with a proven track record in the finance and insurance sectors. They should understand your audience, regulatory requirements, and challenges.

2. Data-Driven Approach

A top agency should rely on data to optimise campaigns, track performance, and ensure measurable results.

3. Lead Generation Expertise

They should offer tailored lead generation strategies that attract high-quality, sales-ready leads to help grow your customer base. Finding an agency with these core competencies will help ensure long-term success in your marketing campaigns.

Top 9 Finance & Insurance Marketing Agencies in the UK

Here’s our carefully curated list of the top Finance and Insurance Marketing agencies  in the UK, renowned for their expertise and innovative strategies.

1. Push

Push homepage

As one of the leading agencies in finance and insurance marketing, Push is known for delivering effective strategies and driving exceptional results.

Awards

  • AI & Data Award 2025: Best Use of AI/Data for Marketing
  • MarTech Award 2024: Best Marketing Campaign Management using AI
  • 3 × Google Premier Partner Awards
  • 3 × Microsoft Advertising Awards
  • 2 × The Drum

Key Partnerships

  • Google: Top 3% Premier Partner in EMEA
  • Microsoft: Elite Partner (one of four in the UK)
  • Meta & TikTok: Premium and Gold Partners

Trusted By

  • Finesterre
  • Sole Suppliers
  • Hlti
  • Truefitt & Hill
  • Natural History Museum
  • Neal's Yard Remedies
  • MoBros (featured on Dragon's Den)
  • Stagecoach
  • Taghleef Industries

Data-Driven Marketing Solutions

Push uses cutting-edge data-driven tools and strategies to create smarter marketing campaigns. Our proprietary platforms offer real-time analytics, optimising customer acquisition and ensuring high-quality, qualified leads.

From initial market research to ongoing campaign performance evaluations, we ensure your marketing strategies adapt to evolving trends, driving measurable results across channels.

Client Success

Our CRO strategies recently enabled a UK Insurance brand to surpass expectations, resulting in a 12% increase in conversion rate and a 3.5% Change in their lead to sale rate.

Ready to take your marketing campaigns to the next level? Contact our team today and discover how our expert solutions can help you grow your business in the competitive finance and insurance markets.

2. LeadCrowd

LeadCrowd homepage

LeadCrowd specialises in delivering real-time, exclusive leads for financial services, including debt management, insurance, and personal loans. Their platform offers control over lead campaigns 24/7, ensuring high-quality, exclusive results.

Specialities

  • Lead Generation
  • Financial Services
  • Real-time Campaigns

Notable Clients

  • Prudential
  • L&G
  • Aviva

Why Choose Them

Their self-service platform offers complete control, delivering exclusive leads with a focus on quality and high conversion rates for financial businesses.

3. Smarter Clicks

Smarter Clicks homepage

Smarter Clicks provides exclusive equity release lead generation services, focusing on high-conversion opportunities. Their cost-per-lead model enables clients to manage campaigns efficiently, driving scalable growth in a competitive market.


Specialities

  • Equity Release
  • Lead Generation
  • Cost-Per-Lead

Notable Clients

  • Key Retirement
  • Age Partnership
  • Saga

Why Choose Them
Their fixed cost-per-lead model guarantees transparency, while their experience ensures high-quality leads and scalability, making them ideal for equity release providers.

4. MoreDemand

MoreDemand

MoreDemand creates performance-driven lead generation campaigns for financial and legal sectors. They use AI to optimise lead conversion and improve contact rates, specialising in high-quality, sales-ready opportunities for their clients.

Specialities

  • Performance Marketing
  • AI Optimisation
  • Lead Conversion

Notable Clients

  • Legal & General
  • Direct Line
  • Vitality

Why Choose Them

With their AI-powered approach, they boost conversion rates and bring measurable results, ensuring clients receive high-quality, sales-ready leads consistently.

5. Bark

Bark is a leading online platform connecting customers with local professionals across a range of industries, including finance, insurance, marketing, and more. By providing tailored service recommendations, Bark helps businesses expand their client base through its user-friendly platform, offering solutions for every budget and need.

Specialities

  • Lead Generation
  • Professional Service Connections
  • Local Business Marketing

Notable Clients

  • Builders
  • Lawyers
  • Personal Trainers

Why Choose Them

Bark’s platform offers a straightforward, efficient way for businesses to connect with high-quality leads. Its transparent pricing model and diverse range of services make it a reliable solution for companies aiming to expand their customer base quickly.

6. Lead Pronto

Lead Pronto

Lead Pronto provides qualified mortgage leads through multi-channel marketing. Their platform ensures that clients receive high-quality, verified leads that help them expand their reach and grow their businesses effectively.

Specialities

  • Mortgage Lead Generation
  • Multi-Channel Marketing
  • Conversion Optimisation

Notable Clients

  • First Direct
  • Barclays
  • Nationwide

Why Choose Them

Their focus on quality leads and their multi-channel marketing strategies ensure that clients get high-conversion leads, improving overall business success.

7. Tillison

Tillison offers specialised insurance lead generation services for brokers. Their digital marketing expertise enhances client acquisition, boosts SEO performance, and drives higher engagement to increase sales and revenue.

Specialities

  • Insurance Marketing
  • SEO
  • Paid Advertising

Notable Clients

  • Aviva
  • Allianz
  • AIG

Why Choose Them

Their digital marketing expertise improves online visibility and lead generation, helping insurance brokers reach more potential clients and drive sales.

8. Unbiased

Unbiased homepage

Unbiased connects financial advisers with exclusive, SMS-verified leads through a tailored platform. Their solution allows advisers to set lead criteria, optimising conversion rates and client acquisition.

Specialities

  • Financial Lead Generation
  • SMS Verification
  • Custom Lead Criteria

Notable Clients

  • Charles Stanley
  • St. James’s Place
  • HSBC

Why Choose Them

Their platform offers exclusive, SMS-verified leads, ensuring high-quality connections for financial advisers to improve their conversion rates and grow their client base.

9. TAO Digital Marketing

TAO Digital Marketing

TAO Digital Marketing helps insurance brokers enhance online presence with services like SEO, PPC, and content marketing. They focus on creating strategies that drive growth and measurable results for clients in the insurance sector.

Specialities

  • Insurance Marketing
  • SEO
  • PPC

Notable Clients

  • Direct Line
  • Churchill
  • Aviva

Why Choose Them

Their holistic approach to digital marketing drives growth, with a focus on delivering measurable results that help insurance brokers succeed in a competitive market.

Why Choose Push as Your Finance & Insurance Marketing Agency?

Push is a forward-thinking marketing agency dedicated to helping finance and insurance businesses grow smarter and faster. By leveraging cutting-edge technology alongside industry expertise, we deliver campaigns that are not only efficient but also highly effective.

Our advanced analytics tools allow us to analyse performance in real time, enabling us to adjust strategies quickly and make data-driven decisions. From audience targeting to campaign creative, we use insights to optimise every aspect of your marketing efforts, ensuring your budget is spent wisely and your ROI maximised.

We take a personalised approach, aligning our AI-powered solutions with your business goals. Our tools help predict trends, identify emerging opportunities, and offer you the competitive edge needed to thrive in a fast-paced market.

Ready to Accelerate Your Marketing Strategy?

If you’re looking to work with a marketing agency that combines the power of AI with human expertise, choose [Agency Name]. Let us unlock the potential of smarter, results-focused marketing for your finance or insurance business. Contact us today!

Finance & Insurance Marketing Agency FAQs

What are the benefits of hiring a specialised marketing agency?
A specialised marketing agency provides targeted strategies that address the unique challenges of the finance and insurance sectors. They offer data-driven insights and custom solutions that maximise ROI and drive high-quality leads.

How much should I budget for marketing in the finance & insurance sector?
Budgeting depends on your specific goals, industry competition, and target audience. A good agency will work with you to determine an effective budget, typically starting from £2k per month for UK-based campaigns.

How long does it take to see results from marketing campaigns?
Initial results can appear within a few weeks, but it typically takes several months to reach peak performance. Timing varies depending on industry, campaign scope, and the tools used for analysis and optimisation.

What should I look for in a finance & insurance marketing agency?
Look for an agency with experience in the finance and insurance sectors, proven expertise, and a transparent approach to reporting and optimisation. The right agency should integrate seamlessly with your team, focusing on achieving your long-term business goals.

What are red flags when choosing a marketing agency?
Avoid agencies that promise unrealistic results or lack transparency in their processes. The best agencies prioritise collaboration, clear communication, and a measurable impact on your ROI.

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