Optimising Google Adwords To Solve The World’s Bad Hair Days

Vinci Hair Clinic are industry leaders in hair transplants, eyebrow & body hair transplants, scalp micro pigmentation and other alternative hair restoration treatments.

The Challenge

• Build a scalable business for Vinci that could grow rapidly so that they could expand from just a few clinics to a Global presence with multiple clinics
• Drive traffic and generate a repeatable source of leads
• Develop unique approaches to reaching their core audience which would build them a sustainable competitive advantage

The Approach

• Expand Vinci presence globally through extensive market research (Google Trends), competitive landscape monitoring (Google Alert) and bespoke online communication relevant to our targeted audience (buyer personas)
• Utilised new bid strategies, match types, Adwords keyword planner tool and Youtube to drive brand awareness and market penetration
• Use localised language campaigns
• Use geography targeting tactics, Google Ads audience tool and analytics to understand the consumer’s behaviour and user journey

The Results

• Since Vinci appointed Push in 2013 we have expanded the business from 5 clinics to 38 clinics, across the globe within 4 years. ( 8x increase in clinic base)
• 24 % YOY continued growth in enquiries from Adwords
• 800% YOY growth in 2016 on mobile conversions
• A systematic proven approach to opening new clinics globally