Toolden is one of Scotland’s largest power tool and accessory distributors and has become one of the UK’s fastest-growing tool suppliers. They have an extensive product range, which includes many major brands, supplying all sectors including engineering, construction and agriculture.

The Challenge

• To grow their online business and become one of the largest tool suppliers in the country.
• To improve their website conversion rate.

The Approach

Improve Tracking

• Prior to taking over the account, the client had severely inflated revenue figures, due to the way in which the checkout process was set-up.
• To support our data-driven approach, we fixed the tracking issues on the website before optimising the campaigns.

Scaling Google Ads

Unprecedented Growth with Push Google Ads management

• The account has shown a substantial increase in revenue and ROAS.
• October ROAS was 647% while May’s ROAS is 1,233%, which is an amazing increase of 586%
• Revenue in May showed an increase of 199% compared to October.
• With the exception of December, all months have shown a monthly increase in both revenue and ROAS.

The Results

To achieve these amazing results, we used a wide range of strategies – some of which are outlined below.  As a product-driven client, the bulk of our traffic came from shopping and product-specific keywords.  Optimising existing data was key; having more accurate data enabled us to identify the traffic sources that were giving the best results.

Strategies Used

• Shopping Low Bid
• Shopping RLSA
• Shopping Priority Testing
• DSA by Landing Page
• Shopping Item ID Optimisation
• Shopping Feed Optimisation
• Model-specific Search Campaigns

We are delighted to see that Toolden are now the UK’s fastest-growing tool distributor and were featured in the local press.