Key tips for successful franchise marketing

We have 10 years experience in helping franchises grow by utilising a wide range of digital channels. This has taught us that to be successful franchises must.

  • Decide on the best marketing model to succeed and plan accordingly, whether the franchisor has central control, the franchisee controls or a hybrid model which we have often seen the best results from.
  • Hybrid model allows franchisors to control their brand whilst franchisees get best practices at a low cost.
  • National vs Regional campaigns are a must to deliver a localised message.
  • Ensure Google My Business is set up and optimised for all locations. When setup, it allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require.
  • Remarketing and native advertising should be considered as they can help to get more conversions for your franchise at a cheaper cost.
  • Video is still underutilised in most of the campaigns we review and close to 80% of global digital consumption is video.

Push can help you grow with...

Expertise

Push is a team of over 60 digital marketing experts looking after 400 franchise accounts. We help franchisors centralise the marketing for franchisees to give them control over their brand messaging and drive consistency.

Partnerships

Google trust Push to support them in the franchise marketplace and we have a close relationship with the BFA and a proven franchise model that works. We host regular events with the BFA at Google to help franchises achieve their goals.

Innovation

Last year Google released over 200 BETAs and to stay ahead franchises need to focus and launch on the key innovations that will keep them ahead. Testing new creatives & messages is key as is communication across the group.

Why get a FREE digital franchise audit?

Apart from our strategy, tech and People, there is something else that makes us special. We decode the exponential change in technology and ensure businesses speedily adapt to ongoing change.

Speed sounds essential but why is it important?

We also have access to the latest betas and work directly with Google on product development so being first to market to change you beat the competition to more customers at a lower cost.

Push has also:

  • Won the Google European Premier Partner Award for growing business online
  • Been named as the best Google partner for mobile innovation.
  • Won the award for Google’s Highest Customer Satisfaction in Europe.
  • Celebrated our 10 year anniversary
  • Had recognition from The Drum and named us as one of the Top 10 UK advertising agencies
  • Received recognition from Microsoft and named as one of their best European agency account teams

Our Multi-Market Team

Some text about Aurelia and the multi-market team.  Information about specialists and experience.

 

 

 

 

 

 

Push are amazing

Quote from Jo at Stagecoach

Push are amazing

Quote from FSB

Client Success

Stagecoach
CPA37.22%
Revenue51.85%
Spend44.39%
etyres
CPA9.10%
Revenue40.43%
Spend3.72%
Golfbreaks
CPA-37.02%
Revenue36.09%
Spend-32.09%