Social Media Image Sizes 2021: Cheat Sheet

introduction

Whether you’re putting together a post for Facebook or updating the cover image of your LinkedIn Business page it’s really important to use the correct size creative.

We’ve put together this simple cheat sheet for Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter and Pinterest image sizes (all measurements in pixels):

Instagram

Starting with my personal favourite, Instagram is exclusively based on visual content, so knowing all the sizes is vital for success on this platform:

Profile Picture: 180 x 180
Post (square): 1080 x 1080
Post (landscape): 1080 x 566
Post (portrait): 1080 x 1350
Story: 1080 x 1920
Reel: 1080 x 1920
IGTV: 420 x 654
Video Post (square): 600 x 600
Video Post (landscape): 600 x 315
Video Post (portrait): 600 x 750

Facebook

Obviously still one of the most popular social networks, for both organic content as well as advertising. You may have noticed that Facebook has been moving more and more to the visual side of the content scale, and here are the sizes you’ll see there:

Profile Picture: 180 x 180
Cover Photo: 820 x 360
Video Post: 1280 x 720
Image Post: 1200 x 900
Link Post: 1200 x 628
Story Image: 1080 x 1920
Event Cover Image: 1920 x 1005

Note: Cover photos appear slightly narrower on mobile (640 x 360), so make sure your image works for both formats. The best way to work around this is to ensure all important information or elements are centred in the design before you upload it, leaving approximately 90px on either side for the safe zone.

Turning to the businessy side of the social spectrum, we have LinkedIn, with sizes for both personal and business profiles.

Not only is it important to use imagery to stand out on the newsfeed, but it also works as a digital business card for yourself and a good way to present your company for prospective clients and future employees!

General:

Post (square): 1200 x 1200
Post (landscape): 1200 x 628
Post (portrait): 1080 x 1350
Video (maximum): 4096 x 2304
Story: 1080 x 1920

Business:

Logo: 300 x 300
Cover Photo: 1128 x 191
Sponsored Content Image: 1200 x 628
Dynamic Ad (company logo): 100 x 100
Banner: 646 x 220
Blog Link Image: 1200 x 628

Personal:

Profile Photo: 400 x 400
Background Cover Photo: 1584 x 396

TikTok

As the up and coming platform, there’s no way we’d be leaving this one off the list!

Profile Picture: 200 x 200
Video post: 1080 x 1920
Ad (square): 640 x 640
Ad (landscape): 960 x 540
Ad (portrait): 540 x 960

YouTube

Did you know that YouTube is the second most popular website in the world? And is often used as a search engine (second most after Google), so has lots of eyes on it ready to build your brand’s following, so here are the sizes you’ll need to do that:

Profile Picture: 800 x 800
Channel Art: 2560 x 1440
Desktop Display: 2560 x 423
Tablet Display: 1855 x 423
Mobile Display: 1546 x 423
Video Thumbnail Image: 1280 x 720

Note: Channel art appears differently on all devices, but it is the same base, so make sure the main bits and bobs are in the centre 1546×423 safe zone.

Twitter

Tweets are using imagery much more than they used to in the current social era in order to compete with the other platforms and for tweets to stand out.

Profile Picture: 150 x 150
Cover: 1500 x 500
Video Post (square): 720 x 720
Video Post (landscape): 1280 x 720
Video Post (portrait): 720 x 1280
Post Image: 1200 x 675
Card Image: 1200 x 628