Social Media Image Sizes 2021: Cheat Sheet

Sam Antolik, 
Visual Designer, 

Whether you’re putting together a post for Facebook or updating the cover image of your LinkedIn Business page it’s really important to use the correct size creative.

We’ve put together this simple cheat sheet for Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter and Pinterest image sizes (all measurements in pixels):

Instagram

Starting with my personal favourite, Instagram is exclusively based on visual content, so knowing all the sizes is vital for success on this platform:

  • Profile Picture: 180 x 180
  • Post (square): 1080 x 1080
  • Post (landscape): 1080 x 566
  • Post (portrait): 1080 x 1350
  • Story: 1080 x 1920
  • Reel: 1080 x 1920
  • IGTV: 420 x 654
  • Video Post (square): 600 x 600
  • Video Post (landscape): 600 x 315
  • Video Post (portrait): 600 x 750

Facebook

Obviously still one of the most popular social networks, for both organic content as well as advertising. You may have noticed that Facebook has been moving more and more to the visual side of the content scale, and here are the sizes you’ll see there:

  • Profile Picture: 180 x 180
  • Cover Photo: 820 x 360
  • Video Post: 1280 x 720
  • Image Post: 1200 x 900
  • Link Post: 1200 x 628
  • Story Image: 1080 x 1920
  • Event Cover Image: 1920 x 1005

Note: Cover photos appear slightly narrower on mobile (640 x 360), so make sure your image works for both formats. The best way to work around this is to ensure all important information or elements are centred in the design before you upload it, leaving approximately 90px on either side for the safe zone.

 

LinkedIn

Turning to the businessy side of the social spectrum, we have LinkedIn, with sizes for both personal and business profiles.

Not only is it important to use imagery to stand out on the newsfeed, but it also works as a digital business card for yourself and a good way to present your company for prospective clients and future employees!

General:
  • Post (square): 1200 x 1200
  • Post (landscape): 1200 x 628
  • Post (portrait): 1080 x 1350
  • Video (maximum): 4096 x 2304
  • Story: 1080 x 1920
Business:
  • Logo: 300 x 300
  • Cover Photo: 1128 x 191
  • Sponsored Content Image: 1200 x 628
  • Dynamic Ad (company logo): 100 x 100
  • Banner: 646 x 220
  • Blog Link Image: 1200 x 628
Personal:
  • Profile Photo: 400 x 400
  • Background Cover Photo: 1584 x 396

TikTok

As the up and coming platform, there’s no way we’d be leaving this one off the list!

  • Profile Picture: 200 x 200
  • Video post: 1080 x 1920
  • Ad (square): 640 x 640
  • Ad (landscape): 960 x 540
  • Ad (portrait): 540 x 960

YouTube

Did you know that YouTube is the second most popular website in the world? And is often used as a search engine (second most after Google), so has lots of eyes on it ready to build your brand’s following, so here are the sizes you’ll need to do that:

  • Profile Picture: 800 x 800
  • Channel Art: 2560 x 1440
  • Desktop Display: 2560 x 423
  • Tablet Display: 1855 x 423
  • Mobile Display: 1546 x 423
  • Video Thumbnail Image: 1280 x 720

Note: Channel art appears differently on all devices, but it is the same base, so make sure the main bits and bobs are in the centre 1546×423 safe zone.

Twitter

Tweets are using imagery much more than they used to in the current social era in order to compete with the other platforms and for tweets to stand out.

  • Profile Picture: 150 x 150
  • Cover: 1500 x 500
  • Video Post (square): 720 x 720
  • Video Post (landscape): 1280 x 720
  • Video Post (portrait): 720 x 1280
  • Post Image: 1200 x 675
  • Card Image: 1200 x 628

Pinterest

For anyone familiar with this platform, you’ll know it is ALL visuals! Here are the optimal sizes to hopefully get your Pins’ performance up:

  • Profile Picture: 160 x 160
  • Cover: 1920 x 1080
  • Pin (square): 1000 x 1000
  • Pin (optimal): 1000 x 1500
  • Pin (long): 1000 x 2100
  • Pin (infographic): 1000 x 3000
  • Story: 1080 x 1920

Hopefully, you’ve found this helpful, and here is a Social Sizes Cheat Sheet for you to download!

Any other platforms you’d like us to add? Get in touch or message us on Instagram (keeping it social)!

 

 

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