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Why Focus on Conversion?
In short the answer is that by focussing on improving the conversion rateConversion Rate: The rate at which your website converts visitors into leads or customers. of your site you will be rewarded with a BIG payback for a relatively SMALL investment of your time and money. Quite often this payback can be quickly achieved.
Charlie - E-Commerce Marketing Manager
Businesses across the globe have been focussing on driving more and more traffic (people) to their sites BUT the corresponding improvement in conversion rates has NOT materialised.
- Industries have reached a tipping point where the cost of driving more traffic cannot so easily be justified.
- In comparison the costs of improving conversion remain inexpensive.
- At Push our main focus is to deliver our clients better results through improved conversion rates.
- We help hundreds of businesses get more sales and more leads from their existing traffic.
Conversion optimisation uses both ANALYSIS and DESIGN in order to persuade a visitor to take action. This leads them to become either a lead or a customer.
Analysis: We take out the 'guesswork' by quickly identifying the changes to your web pages that will achieve a higher conversion rate.
Design: Our in house design team are trained to focus on driving results and engaging the site user to do what we want them to do.