Taguchi testing enables us to test many variables on your website simultaneously
Taguchi testing is a form of statistical analysis, which when applied to multivariate testing allows multiple variables to be tested at any one time. (Whereas A/B or Split testing allows the testing of just one variable at a time) This approach to testing is highly successful in assessing website pages from the point of entry through to navigation and the subsequent calls to action Call to Action: An object or text on a page such as a button that demands the user to take an action. that influence conversion. By evaluating the impact of combinations of factors and variations we have delivered major improvement in conversion for our clients.
Taguchi testing technology lies behind the success of some of the world's leading e-commerce and lead generation sites.
There are several major benefits to the Taguchi testing Push employ:
- Allows optimisation of just about everything on your site from landing page through to checkout (or some other conversion like 'form submission').
- There is no need to change your website's underlying code.
- Provides an easy, fast and relatively inexpensive method to boosting your conversion rates.
- Allows the evaluation of the statistical significance of your results both during and after each test.