Social Media

There is much more to bringing the right visitors to your site than just SEO and PPC.

Most businesses know that they can generate business and enquiries from Search Engines like Google through SEO and PPC, but only a few have recognised the potential for getting actual results from social networking sites like Facebook Facebook: The most popular social networking website with over 18 million members in the UK alone and Twitter Twitter: A social networking site which allows users to provide short updates on their daily life..

Social networking has exploded across the globe with Facebook leading the way. With over 200 million active users Facebook is also the most trafficked social media site in the world. Facebook currently has over 18 million active UK users.

We think that Social networking definitely has a role to play in generating business. Like any successful marketing programme the key to success lies in careful targeting and focussed messages that drive the user to take some form of ACTION. (Conversion Conversion: The transition of website visitors into leads or customers)

We provide a variety of Facebook advertising programmes to meet your business objectives and budget. Facebook Ads can be used to target both mass and niche markets accurately.

Broadly the differences in marketing on Google and Social Media sites like Facebook can be summarised as follows:

• Your Ad’s appear when a Facebook user who has revealed their interests in their profile is online and those interests match the target you are aiming at. You can also target specific age groups, gender and location. • For example: Charlie is interested in ‘running’, he sees an Ad come up for the very latest running shoes when he is on Facebook. • Interaction using social networking sites can be prompted by friends and peers.		• Your Ad's appear when someone types in a keyword you have selected. • For example: John is looking for a 'luxury cottage in Cornwall' he types this in and sees Adverts for the very same thing. • Interaction using search engines on the internet is usually driven by individual needs and desires.

At Push we have managed to generate awareness and sales by promoting our client's businesses on Facebook.

1. Push generated over one million impressions for a well known premium brand in the consumer durables sector in July 2009 by advertising on Facebook.
2. From the same campaign we generated a healthy number of conversions from visitors at around 7% who went onto our client's site and requested a brochure.
3. The cost per conversion was just £1.61.