I knew that our campaigns on Google were working because we kept getting calls. What I didn’t know was which campaigns were working. Since Push introduced their phone tracking system we have become a lot smarter in the way we spend marketing money. We now know exactly which words on Google drive the phone enquiries.
Dermot O Neill - Managing Director LPD.co.uk
We use phone tracking to help businesses get the best return from their marketing on Google and other marketing activities.
Our phone tracking has three big advantages:
- It allows us to know the exact campaign that drives results on Google. (see the example below)
- It records the call providing valuable feedback for your staff and management team. You might be very surprised how your staff handle inbound calls.
- It is simple to implement and inexpensive to operate.
One of our clients runs a car leasing business. Market conditions in the recession have been tough for all businesses but even more so for the car sector. Our client was getting plenty of enquiries for one particular brand and wanted to understand why. Phone tracking helped him understand the main phrases on Google that were delivering these enquiries and outpace their competitors.