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Web analytics gets code of ethics
26/01/2011
The Web Analytics Association has created a code of ethics for those working in the industry.
The Web Analytics Association (WAA) has launched a code of ethics for web analysts relating to the protection of consumer data.
It is hoped that signing up to the code will encourage web analysts to keep personally identifiable data secure and protected, as well as spreading such standards across the internet.
President of the WAA Peter Sanborn commented: "Internet privacy is an issue that has received a lot of attention recently, but web analytics professionals have been grappling with the issue since the early days of the web."
As well as looking at privacy for internet users, the code also covers data collection transparency, consumer control, personal accountability and education.
The WAA stressed that its members act responsibly in this regard, but the pledge will help "protect the integrity" of individuals working in the sector.
Non-members of the WAA are also invited to sign the code, with the document available on the organisation's website.
In March last year, the WAA called for input on its social media standards document which was designed to lay the foundations for the development of measurement technologies and tools in this area of web analytics.
Posted by Elspeth Williams
It is hoped that signing up to the code will encourage web analysts to keep personally identifiable data secure and protected, as well as spreading such standards across the internet.
President of the WAA Peter Sanborn commented: "Internet privacy is an issue that has received a lot of attention recently, but web analytics professionals have been grappling with the issue since the early days of the web."
As well as looking at privacy for internet users, the code also covers data collection transparency, consumer control, personal accountability and education.
The WAA stressed that its members act responsibly in this regard, but the pledge will help "protect the integrity" of individuals working in the sector.
Non-members of the WAA are also invited to sign the code, with the document available on the organisation's website.
In March last year, the WAA called for input on its social media standards document which was designed to lay the foundations for the development of measurement technologies and tools in this area of web analytics.
Posted by Elspeth Williams