Content
Get updates on tests we run to improve conversion...
Web analytics could help online marketing better print
07/09/2010
Value of online marketing could overtake print with web analytics
Web analytics could be the key contributing factor in making online marketing more valuable than print.
That is according to an article on the website Technorati.com, which suggests that while print media currently garners more interest from marketers, web analytics could soon identify the true strengths of online advertising.
It is stated that print media readers are currently four times more valuable than their online counterparts, but that the growth of the online sector could soon sway things the other way.
Central to this is the evidence of the profitability of going online – something that web analytics can reveal with detailed breakdowns of traffic numbers, conversion rates and a webpage's return on investment.
The article states: "The better we get at measuring value from online marketing the more valuable it will become.
"Digital marketers should get to work on improving their demonstrable return on investment by getting serious with Google Analytics and proving that they're worth their salt."
That is according to an article on the website Technorati.com, which suggests that while print media currently garners more interest from marketers, web analytics could soon identify the true strengths of online advertising.
It is stated that print media readers are currently four times more valuable than their online counterparts, but that the growth of the online sector could soon sway things the other way.
Central to this is the evidence of the profitability of going online – something that web analytics can reveal with detailed breakdowns of traffic numbers, conversion rates and a webpage's return on investment.
The article states: "The better we get at measuring value from online marketing the more valuable it will become.
"Digital marketers should get to work on improving their demonstrable return on investment by getting serious with Google Analytics and proving that they're worth their salt."