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Track Revenue Per User to Improve Conversion
24/02/2010
Advice for going further with tools like Google Analytics includes looking at revenue per user and tracking the route a visitor has taken beyond just the referral website.
An internet marketing expert has given some advice on how services like Google Analytics can be used beyond just tracking conversation rates.
Speaking at the Future of Web Apps conference in Miami, Neil Patel, co-founder of KISSmetrics, set out some other key areas that users could explore, according to ZDNet.
While he accepted that conversion rates can be useful, he also pointed out that a decreased rate may not necessarily be bad news if revenue per user is up, so this should be looked into.
Patel also believes that it is worth finding out which visitors are becoming most engaged with the website as they will be the ones who become paying users or spread the word, and this can be found out by tracking how deep into the site they go and how often they come back.
To get a better idea of user behaviour and what may convert a free user into a paid user, he also recommended looking at where they come from, beyond just the referring site.
Bryan Eisenberg recently suggested that users of Google Analytics should take advantage of the advanced segmentation tool to compare different areas, including new visitors against repeat visitors.
Speaking at the Future of Web Apps conference in Miami, Neil Patel, co-founder of KISSmetrics, set out some other key areas that users could explore, according to ZDNet.
While he accepted that conversion rates can be useful, he also pointed out that a decreased rate may not necessarily be bad news if revenue per user is up, so this should be looked into.
Patel also believes that it is worth finding out which visitors are becoming most engaged with the website as they will be the ones who become paying users or spread the word, and this can be found out by tracking how deep into the site they go and how often they come back.
To get a better idea of user behaviour and what may convert a free user into a paid user, he also recommended looking at where they come from, beyond just the referring site.
Bryan Eisenberg recently suggested that users of Google Analytics should take advantage of the advanced segmentation tool to compare different areas, including new visitors against repeat visitors.