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Time-limited discounts could improve conversion
15/02/2010
Offering huge discounts for limited periods could help drive up conversion.
Offering deals that expire after a set period of time could be a key to maximising the website conversion rate, according to a persuasion analyst.
Writing on grokdtcom, Natalie Hart explains the practice of offering huge discounts in online retail stores, but with the proviso that they are available only for a limited time.
Like coupons, it is an online practice that builds on what has been going on for years in retail - encouraging a "sense of urgency" in the customer.
Hart said: "'Persuasive fear' has emerged in this space and visitors are rewarded for their quick-to-convert action. Never before have I heard of so many early stage visitors going straight to late stage in a matter of moments!"
Hart notes that large retailers such as Amazon have even got in on the act, with their 'Gold Box' deals.
As we reported last week, coupons can also be a great way of building a relationship with the customers, and, like time-limited deals, they encourage customers to share offers with their friends.
Writing on grokdtcom, Natalie Hart explains the practice of offering huge discounts in online retail stores, but with the proviso that they are available only for a limited time.
Like coupons, it is an online practice that builds on what has been going on for years in retail - encouraging a "sense of urgency" in the customer.
Hart said: "'Persuasive fear' has emerged in this space and visitors are rewarded for their quick-to-convert action. Never before have I heard of so many early stage visitors going straight to late stage in a matter of moments!"
Hart notes that large retailers such as Amazon have even got in on the act, with their 'Gold Box' deals.
As we reported last week, coupons can also be a great way of building a relationship with the customers, and, like time-limited deals, they encourage customers to share offers with their friends.