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Swimming pool website improves conversion rate after secure bonding implemented
01/07/2010
Bonding solution helps website improve conversion rates by five per cent.
A swimming pool website took advantage of a secure bonding solution to improve conversion rates by five per cent.
AquaSuperStore.com tried out the buySAFE solution, which gives consumers the confidence of knowing that payments and delivery will be secured.
Using A/B testing, it ran one version of the website with the solution against one without it and, with measures in place to make sure that return vistors had the same experience, the results were clear.
Chris Smith, Manager of AquaSuperStore.com, explained the difference the new bonding solution made to the website.
He said: "With the addition of buySAFE to our site, we saw an immediate lift in our conversion and revenue along with a satisfying consumer experience
"buySAFE is a very effective solution to lift conversion and is a must have for every successful online business."
Of course, there are a number of bonding solutions and payment seals which can help visitors identify safe websites and help businesses improve conversion rates.
Posted by Alexander Horton Smith
AquaSuperStore.com tried out the buySAFE solution, which gives consumers the confidence of knowing that payments and delivery will be secured.
Using A/B testing, it ran one version of the website with the solution against one without it and, with measures in place to make sure that return vistors had the same experience, the results were clear.
Chris Smith, Manager of AquaSuperStore.com, explained the difference the new bonding solution made to the website.
He said: "With the addition of buySAFE to our site, we saw an immediate lift in our conversion and revenue along with a satisfying consumer experience
"buySAFE is a very effective solution to lift conversion and is a must have for every successful online business."
Of course, there are a number of bonding solutions and payment seals which can help visitors identify safe websites and help businesses improve conversion rates.
Posted by Alexander Horton Smith