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Simple registration forms key to improving conversion rates
30/06/2010
Registration forms are crucial to many landing pages, meaning they should undergo A/B testing.
Websites could improve their conversion rates by implementing simple registration forms that have been thoroughly tested.
In an article for Search Engine Land, Amanda Simmons explains how most websites tend to have some sort of form on their landing pages and that businesses need to make sure they strike the right balance between conversions and data.
She suggests the positioning of the form should be tested, while it may also be a good idea to find out whether having the form on another page could lead to more conversions through A/B testing.
"The form title, or headline, is also of critical importance. Test different ways of communicating the benefits associated with completing the form," Ms Simmons adds.
"Many times simply changing the name or title of a downloadable asset can dramatically improve conversion rate.
Other areas of conversion rate improvement highlighted by the author include compelling calls-to-action and consistent branding.
For ecommerce sites, another option for improving conversion rates could be to implement and advertise secure payment methods.
Posted by Jane O'Leary
In an article for Search Engine Land, Amanda Simmons explains how most websites tend to have some sort of form on their landing pages and that businesses need to make sure they strike the right balance between conversions and data.
She suggests the positioning of the form should be tested, while it may also be a good idea to find out whether having the form on another page could lead to more conversions through A/B testing.
"The form title, or headline, is also of critical importance. Test different ways of communicating the benefits associated with completing the form," Ms Simmons adds.
"Many times simply changing the name or title of a downloadable asset can dramatically improve conversion rate.
Other areas of conversion rate improvement highlighted by the author include compelling calls-to-action and consistent branding.
For ecommerce sites, another option for improving conversion rates could be to implement and advertise secure payment methods.
Posted by Jane O'Leary