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SMEs sacrificing better conversion rates by ignoring keywords
04/08/2010
Many small businesses do not understand the impact that keywords and website copy could have on their conversion rates, a new study suggests.
A large number of small businesses are failing to use targeted keywords within their website copy, which could mean they are sacrificing better conversion rates.
According to a survey by search engine optimisation (SEO) agency dotSEO, 28 per cent of small business marketers are not using any relevant keywords at all.
Visitors to their site may therefore leave without making a purchase or signing up to receive a newsletter because they are unable to find any information relevant to the product or service they are searching for.
Failure to use keywords effectively may also mean that companies do not appear very high in search engine listings.
Firms could be missing out on conversions as a result, since a recent report by market intelligence firm Econsultancy revealed that 61 per cent of consumers use search engines to help them research a product or service before they buy.
In a recent article for Promotion World, marketing consultant David Jackson advised companies to include "compelling" copy on their websites and to update it regularly, which will help with SEO as well as conversion.
Posted by Mahesh Patel
According to a survey by search engine optimisation (SEO) agency dotSEO, 28 per cent of small business marketers are not using any relevant keywords at all.
Visitors to their site may therefore leave without making a purchase or signing up to receive a newsletter because they are unable to find any information relevant to the product or service they are searching for.
Failure to use keywords effectively may also mean that companies do not appear very high in search engine listings.
Firms could be missing out on conversions as a result, since a recent report by market intelligence firm Econsultancy revealed that 61 per cent of consumers use search engines to help them research a product or service before they buy.
In a recent article for Promotion World, marketing consultant David Jackson advised companies to include "compelling" copy on their websites and to update it regularly, which will help with SEO as well as conversion.
Posted by Mahesh Patel