Content
Get updates on tests we run to improve conversion...
PrecisionAds 'deliver higher conversion rates'
03/03/2011
LeadPoint has developed its PrecisionAds tool which enables marketers to target consumers more effectively and consequently improve conversion rates.
The latest online advertising tool to be developed by LeadPoint is said to help improve conversion rates.
PrecisionAds allows marketers to target customers more effectively with relevant content, the company noted, with the initial version of the platform available for mortgage products.
Currently, this allows customers to anonymously compare lenders and mortgage deals without having to navigate away from the publisher's site.
Dan Stevens, sales operations manager for National Bank of Kansas City, commented: "We are very pleased with PrecisionAds. The prospects are well-informed and convert better than traditional third-party leads."
Marc Diana, chief executive officer of LeadPoint, explained that the platform works well for everyone, with consumers getting a better service and advertisers able to improve conversion rates.
In addition, publishers will see higher monetisation of their site traffic, he concluded.
Meanwhile, Matt Swan urged affiliates to pay greater attention to click to sale conversion rates in a post for Econsultancy last month.
He stated that just a small increase in onsite conversion rates can lead to a significant rise in the amount of commission affiliates receive.
Posted by Jane O'Leary
PrecisionAds allows marketers to target customers more effectively with relevant content, the company noted, with the initial version of the platform available for mortgage products.
Currently, this allows customers to anonymously compare lenders and mortgage deals without having to navigate away from the publisher's site.
Dan Stevens, sales operations manager for National Bank of Kansas City, commented: "We are very pleased with PrecisionAds. The prospects are well-informed and convert better than traditional third-party leads."
Marc Diana, chief executive officer of LeadPoint, explained that the platform works well for everyone, with consumers getting a better service and advertisers able to improve conversion rates.
In addition, publishers will see higher monetisation of their site traffic, he concluded.
Meanwhile, Matt Swan urged affiliates to pay greater attention to click to sale conversion rates in a post for Econsultancy last month.
He stated that just a small increase in onsite conversion rates can lead to a significant rise in the amount of commission affiliates receive.
Posted by Jane O'Leary