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Personalised recommendations 'improve conversion rates'
02/02/2011
Providing consumers with personalised recommendations can improve conversion rates and boost the average order value, data shows.
Online shoppers were influenced by personalised recommendations during the Christmas period, it has been noted.
Data published by Certona, a leading multichannel personalisation specialist, revealed that personalised product recommendations helped improve conversion rates for many retailers, as well as increasing average order value.
According to the organisation, one dollar in every 100 spent on Cyber Monday (November 29th) can be attributed to product recommendations.
Certona stated that non-recommendation conversion rates were more than doubled by those driven by its Resonance recommendation engine across all the major pre-Christmas shopping days.
Meyar Sheik, chief executive officer at the company, commented: "It's very exciting to see the positive and measurable impact of our personalised recommendations for our retail clients and their shoppers."
Last month, comScore revealed that US ecommerce spending over during the November-December holiday period in 2010 reached $32.6 billion (£20.17 billion), with Cyber Monday accounting for some $1,028 million in sales - making it the biggest shopping day of the season.
Posted by Christina Townsend
Data published by Certona, a leading multichannel personalisation specialist, revealed that personalised product recommendations helped improve conversion rates for many retailers, as well as increasing average order value.
According to the organisation, one dollar in every 100 spent on Cyber Monday (November 29th) can be attributed to product recommendations.
Certona stated that non-recommendation conversion rates were more than doubled by those driven by its Resonance recommendation engine across all the major pre-Christmas shopping days.
Meyar Sheik, chief executive officer at the company, commented: "It's very exciting to see the positive and measurable impact of our personalised recommendations for our retail clients and their shoppers."
Last month, comScore revealed that US ecommerce spending over during the November-December holiday period in 2010 reached $32.6 billion (£20.17 billion), with Cyber Monday accounting for some $1,028 million in sales - making it the biggest shopping day of the season.
Posted by Christina Townsend