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Outfit7 sees app conversion rates top 10%
24/01/2011
Mobile application developer Outfit7 has revealed that its applications are performing well in terms of conversion rates.
Outfit7, a mobile application (app) developer, has hit the 60 million downloads mark and revealed that overall, its apps are performing well.
Among the apps available from the organisation are those in the Talking Friends collection, which provide what the company describes as "digital toys" and are very popular among children.
It also revealed that its in-app conversion rate is, on average, ten per cent or higher. This is particularly important as Outfit7 offers three of its apps free of charge and the company stressed the need for this additional revenue stream.
It added that it hopes to improve conversion rates during 2011 through the launch of 18 further apps.
A recent survey carried out by the National Retail Federation and KPMG revealed that expanding mobile commerce options is an important priority among many US businesses.
Of the executives questioned, 69 per cent claimed that this would be an area of focus during 2011.
Posted by Mahesh Patel
Among the apps available from the organisation are those in the Talking Friends collection, which provide what the company describes as "digital toys" and are very popular among children.
It also revealed that its in-app conversion rate is, on average, ten per cent or higher. This is particularly important as Outfit7 offers three of its apps free of charge and the company stressed the need for this additional revenue stream.
It added that it hopes to improve conversion rates during 2011 through the launch of 18 further apps.
A recent survey carried out by the National Retail Federation and KPMG revealed that expanding mobile commerce options is an important priority among many US businesses.
Of the executives questioned, 69 per cent claimed that this would be an area of focus during 2011.
Posted by Mahesh Patel