Content
Get updates on tests we run to improve conversion...
New web analytics tools 'needed for social data'
21/02/2011
Businesses that want to make sense of the increasing amount of social data will need to turn to a new generation of web analytics tools specifically designed for the purpose, it has been claimed.
Understanding social data has become increasingly important for companies over the past few years and now a new generation of web analytics tools has been developed to meet this need.
In an article for MyCustomer.com, Michael Fauscette, who heads up IDC's Software Business Solutions Group, explained the growing need for tools of this kind, which his organisation has dubbed "socialytics".
He noted that social data "holds a great deal of potential for business use" and stressed that due to the various ways in which businesses communicate with customers, a new set of analytics solutions has been created.
Such web analytics tools can collect data from public sources, such as Twitter, Facebook and blogs, as well as from emails and the company's internal network.
Mr Fauscette pointed out that the value of social data is in the fact that businesses can "apply sociology and psychology principals to the social data and gain understanding of behaviour and future behaviour from the patterns and signals".
Earlier this month, research by the CMO Council found that web analytics can be useful for marketers because the technology provides insights into market dynamics and customer behaviour that can be used to improve engagement.
Posted by Christina Townsend
In an article for MyCustomer.com, Michael Fauscette, who heads up IDC's Software Business Solutions Group, explained the growing need for tools of this kind, which his organisation has dubbed "socialytics".
He noted that social data "holds a great deal of potential for business use" and stressed that due to the various ways in which businesses communicate with customers, a new set of analytics solutions has been created.
Such web analytics tools can collect data from public sources, such as Twitter, Facebook and blogs, as well as from emails and the company's internal network.
Mr Fauscette pointed out that the value of social data is in the fact that businesses can "apply sociology and psychology principals to the social data and gain understanding of behaviour and future behaviour from the patterns and signals".
Earlier this month, research by the CMO Council found that web analytics can be useful for marketers because the technology provides insights into market dynamics and customer behaviour that can be used to improve engagement.
Posted by Christina Townsend