Content
Get updates on tests we run to improve conversion...
New features could boost conversion for Gmail searches
05/02/2010
Do you target geographical search queries? Conversion rates from queries made by Gmail users could be about to rise if so.
Searches conducted directly from Gmail now incorporate more features that could boost conversion rates for online retailers, the Official Gmail Blog reveals.
Adam de Boor, software engineer at Google, explains in a post on the blog that he has been working on incorporating some of the features of the main Google search engine into the box that appears in the company's online email client.
Localised search capabilities are among the newly-added features, giving online retailers a chance to achieve greater conversion rates with people in their geographical area.
Maps are yet to be activated due to issues arising from Gmail's use of the more secure https protocol, although Mr de Boor predicts that they will begin to appear in Gmail search results within the next few weeks.
However, already searches are recognising place names in queries and prioritising companies in the relevant area within results pages.
Gmail product manager Steve Crossan also recently revealed that advertisements in Gmail are now being matched to the content of recently read emails if there is nothing suitable to display alongside the current open message, improving the overall relevancy of the commercial messages displayed to users.
Adam de Boor, software engineer at Google, explains in a post on the blog that he has been working on incorporating some of the features of the main Google search engine into the box that appears in the company's online email client.
Localised search capabilities are among the newly-added features, giving online retailers a chance to achieve greater conversion rates with people in their geographical area.
Maps are yet to be activated due to issues arising from Gmail's use of the more secure https protocol, although Mr de Boor predicts that they will begin to appear in Gmail search results within the next few weeks.
However, already searches are recognising place names in queries and prioritising companies in the relevant area within results pages.
Gmail product manager Steve Crossan also recently revealed that advertisements in Gmail are now being matched to the content of recently read emails if there is nothing suitable to display alongside the current open message, improving the overall relevancy of the commercial messages displayed to users.