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Listening to users can 'boost conversion levels'
04/02/2010
Website owners who listen to their visitors can expect better conversion levels, according to an industry expert.
Do you know what your website visitors really want? Web conversion levels can be improved if e-marketers and online retailers take the time to listen to their consumers, according to an expert.
Ariel Finkelstein, co-founder and chief executive officer of Kampyle, believes website owners could increase conversion if they became more aware of the needs of their visitors.
Mr Finkelstein believes that by "listening to customers, acting on their comments and personally engaging with them", e-marketers can implement changes to their website that can play a pivotal role in increasing sales and revenue.
Even if a website has a high bounce rate, he believes that potential consumers can be won back by "fulfilling one of their most basic needs ... listening to them".
He notes that forcing customers to register before making purchases or charging substantial shipping costs are common reasons that stop potential consumers from converting to sales.
At the beginning of the year, Leigh Whitney of Design UK reminded e-marketers how fractional improvements to conversion rates could help firms dramatically improve their revenue streams.
Ariel Finkelstein, co-founder and chief executive officer of Kampyle, believes website owners could increase conversion if they became more aware of the needs of their visitors.
Mr Finkelstein believes that by "listening to customers, acting on their comments and personally engaging with them", e-marketers can implement changes to their website that can play a pivotal role in increasing sales and revenue.
Even if a website has a high bounce rate, he believes that potential consumers can be won back by "fulfilling one of their most basic needs ... listening to them".
He notes that forcing customers to register before making purchases or charging substantial shipping costs are common reasons that stop potential consumers from converting to sales.
At the beginning of the year, Leigh Whitney of Design UK reminded e-marketers how fractional improvements to conversion rates could help firms dramatically improve their revenue streams.