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'Lightening fast' website loading time can improve conversion
16/02/2010
Speeding up loading times of websites can mean customers have to wait around less and can result in better conversion rate.
An SEO expert has said that speeding up website loading times could help improve conversion rates.
Writing for SmartCompany, an Australian resource for small businesses, Chris Thomas mainly explains the impact of website loading speeds on search engine optimization.
However, he also talks about how conversion rates can be affected by a slow internet connection.
"Research shows that website conversion rates are improved when a website is lightening fast, as people spend less time waiting and more time browsing in their task-based mindset," he writes.
Among Google's tips for improving website speeds is to optimize JavaScript code and to use compression tools.
Of course, no matter how fast the website loading time is, the broadband speed of the customer will also be an important factor.
Currently, the government is aiming to get 2Mb broadband into every home by 2012, although a report by Akamai recently put the UK 26th in a global league table of broadband speeds.
The topic has become a political issue recently with the Conservatives pledging to supply the majority of the country with 100Mb fibre optic broadband by 2017.
Writing for SmartCompany, an Australian resource for small businesses, Chris Thomas mainly explains the impact of website loading speeds on search engine optimization.
However, he also talks about how conversion rates can be affected by a slow internet connection.
"Research shows that website conversion rates are improved when a website is lightening fast, as people spend less time waiting and more time browsing in their task-based mindset," he writes.
Among Google's tips for improving website speeds is to optimize JavaScript code and to use compression tools.
Of course, no matter how fast the website loading time is, the broadband speed of the customer will also be an important factor.
Currently, the government is aiming to get 2Mb broadband into every home by 2012, although a report by Akamai recently put the UK 26th in a global league table of broadband speeds.
The topic has become a political issue recently with the Conservatives pledging to supply the majority of the country with 100Mb fibre optic broadband by 2017.