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Improve website conversion rate with 'measure and test' tactic
17/08/2010
'Measure and test' tactic can improve website conversion rate
Businesses looking to improve website conversion rate should ensure traffic levels and visitor habits on their site are regularly tested.
That is according to an article on B2C Marketing Insider, a consumer marketing news and trends website, which suggests that companies can optimise conversion by ensuring they understand the online movements of their customer base.
Central to this is an in-depth analysis and testing of the website, which if successful, could double the number of conversions obtained.
The articles states: "Measure and test, test and measure. Testing is easy and cheap and can easily get you 20 to 100 per cent more conversions."
It is added that every individual who visits a website wants something and it is up to the website to satisfy that want.
By testing, the likelihood of meeting consumers' needs is greatly improved and a larger number of conversions will therefore be achieved.
That is according to an article on B2C Marketing Insider, a consumer marketing news and trends website, which suggests that companies can optimise conversion by ensuring they understand the online movements of their customer base.
Central to this is an in-depth analysis and testing of the website, which if successful, could double the number of conversions obtained.
The articles states: "Measure and test, test and measure. Testing is easy and cheap and can easily get you 20 to 100 per cent more conversions."
It is added that every individual who visits a website wants something and it is up to the website to satisfy that want.
By testing, the likelihood of meeting consumers' needs is greatly improved and a larger number of conversions will therefore be achieved.