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IMA website relaunch more than doubles conversion rates
08/02/2011
International Military Antiques (IMA) relaunched its website ahead of the Thanksgiving shopping period and experienced a significant rise in conversion rates.
Conversion rates improved dramatically for International Military Antiques (IMA) after it relaunched its website towards the end of last year.
The company, which specialises in military antiques and collectables, took the decision to redesign its site due to the increase in traffic since its initial launch in 2003.
IMA vice-president Alex Cranmer explained that conversion rates increased by 56 per cent and noted that using Magento as the platform for the site "basically doubled the value" of the online portal.
But the new website did not only improve conversion rates for the organisation, revenue also increased by 18 per cent and the volume of traffic rose by ten per cent.
Mr Cranmer added that the company is still working on site and business optimisation and hopes it can improve its online offering further.
A recent article on B2C Marketing Insider suggested that being authoritative can help improve conversion rates, stating that well-known brands should use their credibility to achieve this.
Posted by Alexander Horton-Smith
The company, which specialises in military antiques and collectables, took the decision to redesign its site due to the increase in traffic since its initial launch in 2003.
IMA vice-president Alex Cranmer explained that conversion rates increased by 56 per cent and noted that using Magento as the platform for the site "basically doubled the value" of the online portal.
But the new website did not only improve conversion rates for the organisation, revenue also increased by 18 per cent and the volume of traffic rose by ten per cent.
Mr Cranmer added that the company is still working on site and business optimisation and hopes it can improve its online offering further.
A recent article on B2C Marketing Insider suggested that being authoritative can help improve conversion rates, stating that well-known brands should use their credibility to achieve this.
Posted by Alexander Horton-Smith