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Google releases book to boost website conversion rate
08/09/2010
Boost website conversion rate with new Google ebook.
Google has released a new book explaining how businesses can best optimize their website conversion rate.
Compiled to appeal to those who have never used such tools before, Improving Online Conversions for Dummies guides new users through the basic tools and what they can be expected to offer, reports the Google Analytics blog.
Released in conjunction with John Wiley Publications, the mini-book really cuts things down to size and informs new analytics users about how best to convert visitors into buyers.
The article states: "Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert to sales.
"Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model."
Released in ebook format, the Dummies book is designed for those looking to boost their business's online impact but who lack the necessary know-how.
Compiled to appeal to those who have never used such tools before, Improving Online Conversions for Dummies guides new users through the basic tools and what they can be expected to offer, reports the Google Analytics blog.
Released in conjunction with John Wiley Publications, the mini-book really cuts things down to size and informs new analytics users about how best to convert visitors into buyers.
The article states: "Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert to sales.
"Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model."
Released in ebook format, the Dummies book is designed for those looking to boost their business's online impact but who lack the necessary know-how.