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'Filtering and segmentation' great for Google Analytics
04/02/2010
Those using Google Analytics should adopt filtering and segmentation techniques to yield more relevant data and statistics.
E-marketers should use filtering and segmentation in their Google Analytics account to best understand the behaviour of visitors, according to an expert.
Michael Stearns, writing for Practical Ecommerce, says website owners can most effectively take action to potentially increase revenue by implementing filters and user segmentation.
Placing filters on your Google Analytics account means data can be shaped to include or exclude certain streams of traffic.
Mr Stearns earmarks IP address exclusion, session ID stripping and the streamlining of referrer subdomains as filters which e-marketers may wish to implement to yield more relevant data from Google Analytics.
He notes that designers will boast Google Analytics data which is "much cleaner" if they correctly apply filtering, best allowing an e-business to "screen, suppress, or shape … data … so it doesn't clutter the picture of ... [the] e-commerce business."
Anisha Dattani, analytics analyst at Push, added: "Remember to always keep one filter with all traffic and set up others such as paid traffic only, natural search only & direct traffic only. This will allow you to establish behaviour and conversion rates for these key segments."
Google Analytics is now available in 31 languages worldwide after the American corporation released the tool in six new dialects last week.
Michael Stearns, writing for Practical Ecommerce, says website owners can most effectively take action to potentially increase revenue by implementing filters and user segmentation.
Placing filters on your Google Analytics account means data can be shaped to include or exclude certain streams of traffic.
Mr Stearns earmarks IP address exclusion, session ID stripping and the streamlining of referrer subdomains as filters which e-marketers may wish to implement to yield more relevant data from Google Analytics.
He notes that designers will boast Google Analytics data which is "much cleaner" if they correctly apply filtering, best allowing an e-business to "screen, suppress, or shape … data … so it doesn't clutter the picture of ... [the] e-commerce business."
Anisha Dattani, analytics analyst at Push, added: "Remember to always keep one filter with all traffic and set up others such as paid traffic only, natural search only & direct traffic only. This will allow you to establish behaviour and conversion rates for these key segments."
Google Analytics is now available in 31 languages worldwide after the American corporation released the tool in six new dialects last week.