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Facebook to introduce universal credits to improve conversion rates
26/02/2010
Facebook has told developers that a universal credit system for use with applications will lead to better conversion rates
Facebook is to move its universal credit experiment into its beta phase and has insisted that it will help improve conversion rates for developers.
Writing on the Facebook Developer Blog, Deborah Liu, a product marketer with the company, says that the company has already introduced the concept to a small percentage of its users, who can buy the credits using PayPal as well as other payment methods.
She says that testing has shown the success of credits and that the company is committed to implementing them on a larger scale.
Liu adds: "By providing a single, cross-application currency, our goal is to make transactions simpler for users, leading to a higher conversion rate for developers.
"Specifically, our early testing has shown that users paying with Facebook Credits are significantly more likely to complete a purchase than the average Facebook user."
Facebook has previously used A/B testing to improve other parts of its service including the "discoverability and the usage of bookmarks".
Writing on the Facebook Developer Blog, Deborah Liu, a product marketer with the company, says that the company has already introduced the concept to a small percentage of its users, who can buy the credits using PayPal as well as other payment methods.
She says that testing has shown the success of credits and that the company is committed to implementing them on a larger scale.
Liu adds: "By providing a single, cross-application currency, our goal is to make transactions simpler for users, leading to a higher conversion rate for developers.
"Specifically, our early testing has shown that users paying with Facebook Credits are significantly more likely to complete a purchase than the average Facebook user."
Facebook has previously used A/B testing to improve other parts of its service including the "discoverability and the usage of bookmarks".