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DDG strategies 'play a key role in improving conversion rates'
10/02/2011
Digital Demand Generation (DDG) is an important discipline emerging in digital marketing, it has been claimed.
Small and medium-sized businesses that are seeking ways to improve conversion rates online should consider introducing a comprehensive Digital Demand Generation (DDG) strategy to their company.
According to Andy McCarthy, in a post for Econsultancy, using DDG can help an organisation combine a number of digital channels into its marketing mix and align the various elements to ensure the best returns.
He highlighted the benefits this can have for lead generation and conversion rates, stating "DDG can create 25-500 per cent more leads and two to five times better conversion rates".
Mr McCarthy went on to explain that the two most important aspects of DDG are lead generation and lead management.
He stressed that once you have captured the interest of a customer, continued and relevant communication is vital in order to encourage them to make a purchase.
DDG can help in this respect by streamlining the lead nurturing process and monitoring all ongoing contact - whether this takes place via email or repeat site visits.
Meanwhile, ChannelNet told IT Business Edge last month that companies need to do more to engage with their frequent converters, such as by offering targeted rewards or other offers.
Posted by Alexander Horton-Smith
According to Andy McCarthy, in a post for Econsultancy, using DDG can help an organisation combine a number of digital channels into its marketing mix and align the various elements to ensure the best returns.
He highlighted the benefits this can have for lead generation and conversion rates, stating "DDG can create 25-500 per cent more leads and two to five times better conversion rates".
Mr McCarthy went on to explain that the two most important aspects of DDG are lead generation and lead management.
He stressed that once you have captured the interest of a customer, continued and relevant communication is vital in order to encourage them to make a purchase.
DDG can help in this respect by streamlining the lead nurturing process and monitoring all ongoing contact - whether this takes place via email or repeat site visits.
Meanwhile, ChannelNet told IT Business Edge last month that companies need to do more to engage with their frequent converters, such as by offering targeted rewards or other offers.
Posted by Alexander Horton-Smith